International Marketing Assessment 2

Marketing
Assessment 2

TABLE OF CONTENT
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
PRODUCT.......................................................................................................................................3
Branding issues will the firm have to deal with before entering any European market.....................3
What elements of the product will need to be adapted for European markets?.................................4
Price..................................................................................................................................................5
What increased costs will the company face should they decide to develop their presence in a
particular country?............................................................................................................................5
What pricing issues will the firm have to address should they decide to enter..................................5
Distribution......................................................................................................................................6
What logistical issues would the firm have to consider should they decide to enter an emerging
market in Eastern Europe?................................................................................................................6
What are the advantages of developing their online presence compared to opening a flagship
store?.................................................................................................................................................7
Communication................................................................................................................................7
Advantages and disadvantages of the three promotional options being discussed – expanded sales
team, digital influencer, sponsorship.................................................................................................7
Which other promotional method would you recommend to the firm, outline your reasons for this
choice................................................................................................................................................9
CONCLUSION....................................................................................................................................9
REFERENCES..................................................................................................................................10

INTRODUCTION
International marketing provides general applications for the marketing principles in
different organisations and companies in one or another country. This is generally the trading
of goods and services from one country to another globally. This is mainly the re-concealing
of different operational levels and their working with general global objectives. Some of the
major elements in international marketing service product, communication, infrastructure and
different inbound and outbound marketing. It plays an important role in making the countries
closer in all the understanding and economic needs and also maintain a cooperative relation
between them with a constructive economy and their general commercial activities. This is
the most extension of business in a global market and also to manage the competition in the
new market segments with effective operational purposes. This report will cover case study
about Sannies a family-owned business which produce high-quality of shoes for women
which is further trying to expand their business (Altbach, 2017). In this report there will be
provided different marketing issues related to branding, elements for the product, pricing
issues. Further it will also cover the distribution channel centre logistical issues with the
advantages and disadvantages of communication and promotional methods.
MAIN BODY
PRODUCT
Branding issues will the firm have to deal with before entering any European market
Globalisation used to give different opportunities to the business practices to increase
their customer experience and also to vast their business approach in different areas. Some of
the major issues which is being seen in branding while entering in any of the European
market are like:
 Adoption of technology: As in all the countries that used to have different spectrum
of technology which usually being difficult for the company to expand their business
in another international branding (Aluisio, and et. al., 2017). With emerging market
conditions there is being seen that all the determining preferences of technology in
regional areas which is variably different from all the eight segments which used to
create a difficulty in all the areas and for the expansion of European market it is
important to have a well-equipped knowledge about the product branding to the
technology which is quite expensive in different countries and segments.