logo

International Marketing Strategies

   

Added on  2020-01-28

9 Pages3150 Words40 Views
 | 
 | 
 | 
International MarketingAssessment
International Marketing Strategies_1

Table of ContentsExecutive summary .........................................................................................................................3Background......................................................................................................................................3REFERENCES................................................................................................................................8
International Marketing Strategies_2

Executive summary Bulk of the global population lives in emerging markets that means the universepopulation is moving from basic need era to a more consumption oriented era. This attitude hascreated an situation for many new customers of products and services around these emergingmarkets prcessing them into bigger consumption hubs for MNCs. Hence, MNCs are lookingforwards at such evolution as an opportunity to capitalize on and moving their concernoperations to these industries which traditionally used to be considered as low production orassembly centres. H&M is looking to set up the operations in the Kenya for getting the nichemarket for the maximization of profits and recognise the products at the world level.BackgroundEmerging market are those markets where economies of such markets are developing orunder developed. Developed nations countries adopted their policies to launch their company'sproducts in such emerging markets due to high consumption rate. Such company's main growthformula is to recognise their company in the global markets so that their products can identify ata large scale (Cadogan, 2010). Early analysis on the markets economies concentrated on thedissimilarities in the company and management strategies between most powerful economies andemerging economies. Emerging markets were followed outdated techniques so that they were notable to identify at a global stage. Although, development in the information and communicationtechnologies, managers are now able to understand dissimilarities between advanced nationseconomies and emerging markets economies. H&M is a Swedish multinational company which deals in clothing retail segment. It iscommonly known for fast- fashion clothing for men, women, boys, and girls and children. H&Mand its joint brands run in 62 countries with over 4000 outlets and about 132000 people areworking. H&M is the second biggest international clothing retailer. The company also sale itsproducts via online so the company has a substantial online presence. Now, company is lookingto expand its business in Kenya which is the developing country and substantial opportunities forclothing retail market segment. As, the H&M deal with the regional factories to present H&M afast-fashion retail clothing chain (Cadogan, 2012). Company outsources productions to around800 factories in Europe and Asia most likely in Bangladesh and China in this region which aremainly regulated by the designers from the Sweden. By setting factories in the most populated
International Marketing Strategies_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents