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(PDF) International Marketing Assignment Sample

Added on - 23 Nov 2020

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INTERNATIONALMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. International Marketing...........................................................................................................12. Global business environment...................................................................................................13. PESTLE Analysis of Zenith Pizza...........................................................................................24. Rationale for Zenith Pizza to go international........................................................................35. Different strategies adopted by Zenith Pizza to enter into international market.....................36. Contribution of marketing for business strategies in international context.............................47. Opportunities and threats of Zenith Pizza for operating in international market....................4TASK 2............................................................................................................................................41. Marketing strategy...................................................................................................................42. Importance of choosing right international market..................................................................53. Market entry strategy..............................................................................................................54. Market evaluation while tapping international market............................................................65. Applying market evaluation process........................................................................................66. Trading blocs and types of trading blocs and agreement.........................................................67. Two international market for Zenith Pizza..............................................................................78. Tariff and non- tariff barriers in these international market....................................................7TASK 3............................................................................................................................................71. Global vs local debate in international marketing and findings to Zenith Pizza.....................72. Defining and Comparing services and merchandise................................................................83. Advantages and Disadvantages of importing and exporting for Zenith Pizza.........................84. To secure deal of Zenith Pizza in their new International Market...........................................95. Internal and external forces in which Zenith Pizza adopt the local or global approach.......106. Critical evaluation of 7p's of marketing mix that can be standardise across the internationalmarkets.......................................................................................................................................107. Explaining various considerations that would be taken into accounting at the time ofimporting and exporting.............................................................................................................118. Recommendations..................................................................................................................11
CONCLUSION(150).....................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONAn international marketing is a application of principles of marketing in more than acountry and trade across national borders. It is based on extension of local marketing strategy ofcompanies along with gain of special attention which is paid to identification of marketing,decisions internationally and targeting(James, and Osborn, 2016). Here in this report ZenithPizza will be taken. This company is facing domestic competition which causes workforcedownsizing and drop in revenue. So the company is seeking for opportunities extension in globalmarket.The report will lay emphasis on concept of international marketing and global businessenvironment. Pestle Analysis of Zenith Pizza for global extension will also be done along withdescription of rationale of international expansion. Different strategies of expansion will beexplained in this report and contribution of marketing in this business strategy will also becovered in this report. The opportunities and threats for the company will also be discussed inthis report.The report will explain about skills and strategies adopted by the company whileexpanding globally. Trade blocs will be explained in this report. Tariffs and non tariff barrierswill also be explain in this report.The report will also lay emphasis on import and export activities that will affect thecompanyZenith Pizza. Also, marketing mix will be explained in this report. Somerecommendations will also be suggest of the smooth functioning of the company.TASK 11. International MarketingAn international marketing is an application of principles of marketing in order to satisfyneeds and wants of people which is residing outside a national boundary. It is done forundertaking activities of marketing across one nation(Chang, and Cheng, 2015). It is alsocalled Global Marketing. The global marketers design marketing mix worldwide and customizeaccordingly to preference of different people of different nation.2. Global business environmentGlobal business environment is defined as environment in different countries whosefactors are exogenous to environment of current market in which company is operating(Christopher, 2016). This also affects decision making on use of resources and capabilities of1
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