logo

International Marketing Assignment- Walmart

   

Added on  2020-05-28

8 Pages1525 Words130 Views
Running head: INTERNATIONAL MARKETINGInternational MarketingName of the Student:Name of the University:Author Note:
International Marketing Assignment- Walmart_1
1INTERNATIONAL MARKETINGExecutive Summary:The report is a discussion on international marketing with prime focus of Walmart’s entry toSouth Africa. The report begins with an introduction on Walmart and then goes on to discussthe entry of the giant retailer into the South African market. There is also discussion ongovernment interference of Walmart’s entry into South Africa. The report also focuses onhow Walmart has become the new shopping stop for the shoppers of South Africa. There isalso discussion on the difficulty faced by Walmart while entering the South African market.
International Marketing Assignment- Walmart_2
2INTERNATIONAL MARKETINGTable of ContentsIntroduction................................................................................................................................3Walmart Entry into South Africa Market...................................................................................3Government Interference on Walmart Entry to South Africa....................................................4New Shopping Destination for South Africa Shoppers.............................................................5Walmart’s Difficult Road to South African Market..................................................................5Conclusion..................................................................................................................................6References:.................................................................................................................................7
International Marketing Assignment- Walmart_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Corporate Governance Failure: A Case Study of Steinhoff Saga
|11
|3091
|392

Challenges Faced by Walmart in Doing Business in Australia
|16
|4221
|466

Strategic Management of Walmart
|9
|2676
|33

Impact of External Environment on Tesco: Opportunities and Threats
|9
|1952
|20

Business Organisations and Environments in a Global Context - Lidl
|14
|3955
|469

Wal-Mart's Failure in Germany: Lessons Learnt for International Business Expansion
|11
|2063
|119