International Marketing

INTERNATIONAL
MARKETING

Table of Content
 Introduction
 Organizational structure
 Different international marketing approaches
 Home and international orientation
 Conclusion
 References

International marketing is promoting and
offering commodities of company
worldwide scale for reconciling
commercial benefits and meeting global
aims. The presentation is based on Gillette
Company which is specialize in
manufacturing shaving and personal care
goods.
Introduction

Organisational structure
Organisational structure is defined as a system that outlines ways in
which activities of organisation are directed for achieving goals.
These activities comprises of roles, responsibilities addition to
rules. Moreover, it also determines the aspects in which
information flows among levels within the enterprise.