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International Marketing Assignment - Absolute Vintage

   

Added on  2020-12-10

19 Pages5794 Words393 Views
Languages and CultureEconomicsPolitical Science
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INTERNATIONALMARKETING
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1P1 Analysing scope and key concepts of international marketing..............................................1P2 Various routes an organisation can adopt for international marketing..................................3TASK 2............................................................................................................................................4P3 Selection process considering before entering into international market..............................4P4 International marketing strategies including its advantage and disadvantage.......................5TASK 3 ...........................................................................................................................................7P5 An overview of key arguments in global versus local debate...............................................7P6Investigating product, price, place and promotional distribution approach differs in varietyof international context...............................................................................................................8TASK 4............................................................................................................................................9P7 Explain and analyse the various international marketing approaches your clientorganisation can adopt.................................................................................................................9P8 Compare home and international orientation and ways to assess competitors, outlining theimplications of each approach...................................................................................................11REFERENCES..............................................................................................................................13.......................................................................................................................................................14
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INTRODUCTIONInternational marketing is basically defined as performance of business activitiesdesigned to plan, price, promote and direct flow of company's goods and services to customer.Main objective is to make profit by selling products or services in geographic which create ademand for them (Wang and Wu, 2012). It is simply application of marketing principles to morethan one country. In other words it can be defined as exchange of goods and services betweendifferent nations marketers involving buyers and sellers. In this report organisation chosen isAbsolute Vintage, a clothing store for men's and women's fashionable clothes, shoes andaccessories, London United Kingdom. It sell high quality, great value clothing and homeproducts and outstanding food quality. Now they have decided to expand their business inPortugal with help of international marketing. This report is going to analyse scope and keyconcepts of international marketing and various routes to enter into international marketing.Evaluating and selecting process in which an organisation is going to enter in internationalmarketing by using examples and marketing strategies including advantage and disadvantage.Moreover investing how its product, price, place and promotion distribution approaches differsin variety of international context. Analysing international marketing approaches adopted by anorganisation. Furthermore, comparing home international orientation, its ways to accesscompetitors with implication of each approach.TASK1P1 Analysing scope and key concepts of international marketingConcept of international marketingInternational marketing is application of marketing principles to satisfy the varied needsand wants of different people residing across national market. It help organisation to come andplay in outer market and become self dependent, and its promotional strategies began gettinghuge response(Buckingham and Jepson, 2013). It basically help an organisation in seeking newmarketers to spread its product and services at international markets. Moreover, internationalmarketing is application of marketing strategies and principles in more than one country. It isbased on extension of company's local marketing strategy, with special attention paid tomarketing identification, targeting and decision internationally. Thus, it as planning process of1
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