Project Report on International Marketing of Tesco Plc groceries

Added on - 21 Jul 2020

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INTERNATIONALMARKETING BUSINESS
Table of ContentsINTRODUCTION...........................................................................................................................1P1.....................................................................................................................................................1P2.....................................................................................................................................................2P3.....................................................................................................................................................3P4.....................................................................................................................................................4P5.....................................................................................................................................................5P6....................................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8References......................................................................................................................................10
INTRODUCTIONInternational marketing is the process of marketing activities in more than one counter. itis based on extension of a company's local marketing strategy, with special attention paid tomarketing identification, targeting, and decision internationally (Clark and et.al., 2016). In thisproject report discussion has been international marketing with the context of Tesco PLCgroceries. It is the world largest retail store. Who expand its business in the international market.It deals in different country to get multinational advantage. In this project report an attempt hasbeen made to discuss the significance of international marketing and its impact on the newproduct launch.P1ProductTo begin with, develop the habit of looking at your product as though you were anoutside marketing consultant brought in to help your company decide whether or not it’s in theright at this time.PriceThe second P in the formula is price. Develop the habit of continually examining andreexamining the prices of the products and services you sell to make sure they’re still appropriateto the realities of the current market (Demangeot, Broderick and Craig 2015.). Sometimes youneed to lower your prices.PromotionThe third habit in marketing and sales is to think in terms of promotion all the time.Promotion includes all the ways you tell your customers about your products or services and howyouthenmarketandselltothem.PlaceThe fourth P in the marketing mix is the place where your product or service is actuallysold. Develop the habit of reviewing and reflecting upon the exact location where the customermeets the salesperson. Sometimes a change in place can lead to a rapid increase in sales.PackagingThe fifth element in the marketing mix is the packaging (Ehrlich, Shoham and Asseraf2016). Develop the habit of standing back and looking at every visual element in the packaging1
of your product or service through the eyes of a critical prospect. Remember, people form theirfirst impression about you within the first 30 you or some element of your company.PositioningThe next P is positioning. You should develop the habit of thinking continually abouthow you are positioned in the hearts and minds of your customers.PeopleThe final P of the marketing mix is people. Develop the habit of thinking in terms ofthe people inside and outside of your business who are responsible for every element of yoursales, marketing strategies, and activities.P2Tesco PLC is a multinational grocery and general merchandise retailer headquartered inCheshunt, Hertfordshire, England and United Kingdom. It is the third largest retailer in the worldmeasured by profits and second-largest retailer in the world measured by revenues (Ehrlich,Shoham and Asseraf 2016). It has stores in 12 countries across Asia, Europe and North Americaand is the grocery market leader in the UK (where it has a market share of around 30%), theRepublic of Ireland, Malaysia, and Thailand.Tesco allow customers to see which items you have selected are better by usingcomparisons. They do this by allowing the consumer to add as much products as they want to anonline basket and when they are about to checkout they can see price comparisons of price,ability and many other valuable information a customer would need to know.24/7 shopping online allows Tesco to generate constant cash threw out the whole day.There are many reasons why 24/7 shopping online is very useful. One reason is that it allowscustomers who don’t want to leave the house for reasons such as disability or simply not wantingto go out there house. The implementation of Tesco PLC e-marketing strategy has been achievedon the company's website. The company website has been designed to offer high usability tovisitor and is simpler to use compared to some of its competitors (Westjohn and et.al., 2016). Itis simply designed, with an intuitive navigation - allowing users to move from page to pagewithout the need to go via home page. It employs moderate use of text eliminating time wastagewhile conveying accurate message to guide users through various links (Kaynak andKucukemiroglu 2015.). Each page on the website consist enough required information withoutabstract marketing banners to side-track real buyers.2
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