This case study discusses the challenges faced by Sannies, a Scottish company dealing in fashionable shoes for women, while entering the European market. It covers the elements required in the products, pricing issues, distribution challenges, and communication strategies. The study also highlights the advantages and disadvantages of different promotional options and suggests the best promotional method for the company.

Discover Sannies' challenges in entering the European market for fashionable women's shoes, including product, pricing, distribution, and communication strategies.

International Marketing Case Study | Desklib

International Marketing Case Study

This report covers various issues that are faced by the organisation regarding product, price, communication and distribution before entering in European market. Furthermore, business activities and actions for handling these issues are mentioned in this project report.

Marketing

International Marketing Assessment 2

This report discusses the international marketing issues faced by Sannies, a Scottish-based producer of high-quality fashion shoes for women, when entering the European market. It covers branding, product adaptation, pricing, distribution, logistics, and promotion. Course code and college/university not mentioned.

This report discusses the issues and suggestions for Sannies Company in regard to international marketing elements such as product, price, distribution, and promotion activity. The market chosen to enter is France. The report evaluates the challenges faced by the company in the international market and provides suggestions to overcome them.

Business Development

Political Science

International Marketing: Issues and Suggestions for Sannies Company

This report discusses the challenges faced by Sannies in the European market, including branding issues, product adaptation, price development, distribution, and communication. It emphasizes the importance of international marketing in enhancing the overall economy and promoting cultural exchange. The report also includes a table of contents, introduction, main body, and conclusion.

Hartpury University and Hartpury College