This report discusses the challenges faced by Sannies in the European market, including branding issues, product adaptation, price development, distribution, and communication. It emphasizes the importance of international marketing in enhancing the overall economy and promoting cultural exchange. The report also includes a table of contents, introduction, main body, and conclusion.

International Marketing Assessment 2 Report 60% (Learning Outcome 3)

Analyzing the international marketing strategy of Sannies, a Scottish-based producer of fashion shoes for women.

Sannies' European market entry challenges and strategies for product adaptation, pricing, distribution, and communication. Importance of international marketing for economic growth.

International Marketing Case Study: Product, Price, Distribution and Communication Issues

This report covers various issues that are faced by the organisation regarding product, price, communication and distribution before entering in European market. Furthermore, business activities and actions for handling these issues are mentioned in this project report.

Marketing

International Marketing Assessment 2

This case study discusses the challenges faced by Sannies, a Scottish company dealing in fashionable shoes for women, while entering the European market. It covers the elements required in the products, pricing issues, distribution challenges, and communication strategies. The study also highlights the advantages and disadvantages of different promotional options and suggests the best promotional method for the company.

Languages and Culture

International Marketing Case Study

This report discusses the issues faced by Sannies while entering the European market and the elements of the product that require adaptation. It also covers the advantages and disadvantages of expanded sales team, digital influencer and sponsorships.

This report discusses the international marketing issues faced by Sannies, a Scottish-based producer of high-quality fashion shoes for women, when entering the European market. It covers branding, product adaptation, pricing, distribution, logistics, and promotion. Course code and college/university not mentioned.

This report discusses the issues and suggestions for Sannies Company in regard to international marketing elements such as product, price, distribution, and promotion activity. The market chosen to enter is France. The report evaluates the challenges faced by the company in the international market and provides suggestions to overcome them.

Business Development

Political Science

International Marketing: Issues and Suggestions for Sannies Company

This report covers a case study about Sannies, a family-owned business which produces high-quality shoes for women and is trying to expand their business. It provides different marketing issues related to branding, elements for the product, pricing issues, distribution channel centre logistical issues with the advantages and disadvantages of communication and promotional methods.

International Marketing Case Study: Product, Price, Distribution and Communication Issues

International Marketing Assessment 2lg...

International Marketing Case Studylg...

International Marketing Assessment 2lg...

International Marketing Assessment 2lg...

International Marketing: Issues and Suggestions for Sannies Companylg...

International Marketing Assessment 2lg...

International Marketing Assessment 2

International Marketing Case Study

International Marketing Assessment 2

International Marketing Assessment 2

International Marketing: Issues and Suggestions for Sannies Company

International Marketing Assessment 2