International Marketing | Case Study | Report

Running Head: INTERNATIONAL MARKETING
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INTERNATIONAL MARKETING

INTERNATIONAL MARKETING
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Table of Contents
Introduction......................................................................................................................................2
PEST analysis..................................................................................................................................2
Suitable market entry strategy.........................................................................................................4
Conclusion and recommendations...................................................................................................5
Bibliography....................................................................................................................................7

INTERNATIONAL MARKETING
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Introduction
Wilko retail Ltd was established by the James Kemsey and Mary Cooper. In 1930 Wilkinson
outlet was opened at 151 Charnwood Street, Leicester and remains within the hands of instituting
family today. Wilko Retail Ltd. is the British high street chain that sells households, home wares,
health, and beauty lines, confectionary, bathroom, and products. It has the trend to take over the
redundant former outlets in place of building new in the West Midlands. In 1938, warehouse and
offices was opened and located within the existing premises in Syston. It has the fastest system
of sorting in the UK. In 2000, it has opened the second store of the distribution in the Magor,
South Wales. In 2017 it has awarded the five year logistics contract to the Wincanton plc.
PEST analysis
This is framework to analysis the key factors that influences the organization. The PEST analysis
is used to monitor and analyze the macro environment factors (Pratap, 2018). PEST analysis
uses the strategic tool to understand the growth of market and potential of business (Barney,
2019).
 Political
The government regulation in Saudi Arabia on businesses is required that organizations should
comply with the local statues, federal state, and regulations administered through the legislative
bodies and carried by regulatory agencies. Regulations of government in Saudi Arabia are
business friendly. The king in Saudi Arabia governs by the council of ministers in which he
works as the president. It is divided within the 13 provinces and each is administered through the
provincial governor that appointed by king. These are subdivided within the provincial governor
that appointed by king. The provinces within the Saudi Arabia are subdivided within the districts,
governorates, and centers. Provincial councils in Saudi Arabia are empowered to for determining
the development requirements of its respective provinces and make the recommendations
regarding improvement of products and request the appropriate within the annual sales budget.
Wilko Retail Ltd operations will work under the government regulation and strategies to give
time to specialists. It should manage the laborers and improve the conditions of working as
ethical exchanging initiative piece.