International Marketing | Case Study Report

Running Head: INTERNATIONAL MARKETING
INTERNATIONAL MARKETING
Name of the Student
Name of the University
Author’s Name

INTERNATIONAL MARKETING1
Executive Summary:
JB Hi-Fi is a much known consumer electronics brand offering a one stop solution for varied
electronic gadgets and appliances of various other brands under one store. This concept has been
very well received in Australia and New Zealand, thus the brand now wishes to explore the
opportunities of the Indian market. Thus, this report provides a get a greater insight on the
international marketing strategies of the brand to establish itself in the dynamic business
environment of India.

INTERNATIONAL MARKETING2
Table of Contents
1. Introduction:.............................................................................................................................5
1.1 Company history:...................................................................................................................5
1.2 Chosen Country and its characteristics:.................................................................................5
2. Discussion....................................................................................................................................7
2.0 Market Analysis – host Country:...............................................................................................7
2.1 Business Environment Analysis:...........................................................................................7
2.1.1 Political/ Legal/ Institutional Environments:......................................................................7
2.1.2 Regulatory Environment.....................................................................................................8
2.1.3 Economic Environment......................................................................................................8
2.1.4 Social and Cultural.............................................................................................................8
2.1.5 Demographic Environment.................................................................................................9
2.1.6 Natural Environment..........................................................................................................9
2.2 Nature of Demand for the Product Selected..............................................................................9
2.2.1 Estimate of Size and Extent of Demand:............................................................................9
2.2.2 Product Category Stage of Product Life Cycle.................................................................10

INTERNATIONAL MARKETING3
2.2.3 Competitive Structure.......................................................................................................10
3.0 SWOT ANALYSIS.............................................................................................................10
SWOT Analysis is a very essential market analysis tool which is employed by the brands to
access their own capabilities, shortcomings and the existing opportunities and challenges in
the immediate business environment they intend to operate (Pai, et al .2013).........................10
3.1 Internal Company Strengths and Weaknesses:....................................................................10
3.2 External Market opportunities and Threats:........................................................................12
Opportunities:............................................................................................................................12
E-commerce industry provides huge potentials for JB Hi-fi to earn grater revenue benefits
from selling their products online. The brand must use this opportunity to build its online
presence that would help in making greater market reach........................................................12
Trade barriers have been reduced which indeed is a boon for the company to expand its
operation in the international market.........................................................................................12
3.3 Implications of SWOT Analysis:.........................................................................................12
4.0 Objectives................................................................................................................................13
4.1 International Objectives.......................................................................................................13
4.2 Market Objective.................................................................................................................13
5.0 Recommended marketing strategy..........................................................................................14