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INTERNATIONAL MARKETING COMMUNICATION PLAN.

   

Added on  2023-01-18

9 Pages1687 Words32 Views
Running head: INTERNATIONAL MARKETING COMMUNICATION PLAN
INTERNATIONAL MARKETING COMMUNICATION PLAN
Name of the Student
Name of the University
Author Note
INTERNATIONAL MARKETING COMMUNICATION PLAN._1
INTERNATIONAL MARKETING COMMUNICATION PLAN1
Executive Summary
In this report, the main aim will be to discuss the promotional activities of Ingham’s frozen
meals, who are looking to expand their business operations in China. This will include the
budget, measurement or the evaluation strategy and the timeline for the major events needed
for communication, along with the PESTLE analysis of the company which need to be
analysed before they will enter the market place of China.
INTERNATIONAL MARKETING COMMUNICATION PLAN._2
INTERNATIONAL MARKETING COMMUNICATION PLAN2
Table of Contents
Budget Ingham’s frozen meals...................................................................................................3
Timeline.....................................................................................................................................6
Measurement or Evaluation Strategy.........................................................................................7
References..................................................................................................................................8
INTERNATIONAL MARKETING COMMUNICATION PLAN._3

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