Unit 11 international Marketing Communication - Pdf

Added on - 22 Nov 2020

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INTERNATIONALMARKETINGCOMMUNICATION
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Difference between Spain and UK countries...........................................................................1Marketing objectives and strategies for UK and Spain...........................................................4Marketing communication tactics for Spain...........................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONInternational marketing communication is the process of providing information tostakeholders in different countries (International Marketing Communication, 2019). Crosscultural issues create big trouble for companies in communicating in international market.Present study is based on Nike, it is the leading brand which offers high quality sporty and trendyproducts to wide range of consumers. Current assignment will describe difference betweencountries Spain and UK. Furthermore, it will explain marketing objective and communicationstrategies in both these nations by Nike for its sport shoe product.TASKDifference between Spain and UK countriesHofstede culture model is the framework which explains differences in opinion and valuesof culture of different countries. Nike is the big brand and operates its business across the world.It is planning to market its sport shoe product in UK and Spain. For that it is essential forbusiness to understand difference between both these nations (Reader and et.al., 2015).Figure1Hofstede culture model1
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