International Marketing: Differences between Global and Local Marketing

International Marketing

Table of content
Introduction
Describing the arguments of key arguments in global versus local marketing
Investigating how product, pricing and distribution approach differs in variety of
international context
Conclusion
References

Introduction
The international marketing is considered the set of
various marketing activities that is utilised by company for
increasing attraction from large number of customers. By
this, the firm can identify the real needs and wants of
customer in quickest manner.