International Marketing and Its Dimensions

This presentation covers the global vs local debate, product, pricing, promotional and distribution approach in international contexts, how to adapt the marketing mix of a selected organization in different international markets, various international marketing approaches organizations can adopt, and more.

International marketing and its
dimensions(TASK 2)

Table of content
Introduction
Present an overview of the key arguments in the global vs local debate
Investigate how the product, pricing, promotional and distribution approach differs in a variety of international contexts
Evaluate the context and circumstances in which an organisation should adopt a global or local approach, highlighting the
implications of doing so
Determine and articulate in detail how to adapt the marketing mix of a selected organisation in different international
markets
Produce a critical evaluation of how the marketing mix is applied to a range of international
contexts
Explain and analyse the various international marketing approaches organisations can adopt
Compare home and international orientation and ways to assess competitors outlining the implications of each approach.
Evaluate various marketing approaches and competitor analysis in relation to an organisation and make recommendations on
how they should operate in an international context.
Make recommendations on how organisations should be structured to maximise the opportunity in an international context.
CONCLUSION

INTRODUCTION
 In the corporate world, it is essential for the business to take into consideration
development of marketing operations in order to increase the potential. The global
marketing operations includes various professional activities which are effective in
increasing competitive approach. Key role of a business should be to analyse key
situations of marketplace and performs marketing operations accordingly. The marketing
also involves key decision making in order to develop focused activities and approaches
to deal with main business functions related to sales. In order to perform marketing
operations in a systematic manner, it is important for the business to take assistance of
marketing experts to increase revenue and profitability.

Present an overview of the key arguments in the global vs local
debate
Global Debate- According to global debate, it is required to be taken
into consideration that success is achieved within the international
marketplace(Cogoljevic, Tosovic-Stevanovic, and Nikitovic, 2019).
This is one of the most important parts that lead towards making
expansion operations conducted on large scale. Further, it has been
argued within the global debate that risk is important which make
organization understand the global market on large scale.

Continue
 Local Debate- In modern times the
performance of business within the
local market has an important role to
play in managing development efforts.
The local debate relates to the
organization's legislation and rules that
have been developed by the
government of a particular country.

Investigate how the product, pricing, promotional and distribution approach differs in a variety of international contexts
 Price- The charge of a product is the very last cost at which it's far bought
on the marketplace. The charge of a product consists of fee incurred on its
manufacturing along side profitability. Major position of a commercial
enterprise is to recognition on improvement of making plans that allows to
set top-rated expenses for services and products. In order to installation
commercial enterprise withinside the global marketplace, it's far important
for Marshfield Bakery to set top-rated expenses for its services and
products.

Continue
Place- Place is the geographical region
which is chosen with the aid of using the
commercial enterprise, that allows to
promote its services and products. The area
is the maximum vital component which
desires to be decided on with the aid of using
a commercial enterprise entity to promote its
product on the marketplace.

Evaluate the context and circumstances in which an organisation should adopt a global or local approach, highlighting
the implications of doing so
 The business is required to develop focus over various circumstances that
leads upon developing both local and global approach. Under local business
environment an organization should evaluate all those factors helping in
developing various key approaches for development. The Marshfield Bakery
requires upon analysing main internal factors for performing key business
operations. This is used for setting of local business holding importance over
various organizations required to develop focus upon key factors that creates
impact upon functions related to business.

Determine and articulate in detail how to adapt the marketing mix of a selected organisation in different international markets
 In this various international markets application of marketing mix is
beneficial for Marshfield Bakery for developing key measures and
resolutions of major problems. There are various kinds important benefits
that increases competitive strength over business. This is essential over
marketing management over performing support within operations. In
recent times importance of marketing mix with professionalism to achieve
main goals and objectives. The major aspects upon increasing chances for
implementing marketing mix monitoring.

Produce a critical evaluation of how the marketing mix is applied to a range of international
contexts
As per international marketplace these application of marketing mix help an
organization for developing creative approach for facilitating development of sales
development. The operations based upon marketing mix will help within an
organization making analysis done over marketing policies and rules. The marketing
mix will help an organization for delivering best practices within critical situation.
Under the presence of marketing forces and factors with its major role of business
developed by strategic choices. In order to lead over competition that is essential duty
of marketing management over analysis importance of marketing mix.

Explain and analyse the various international marketing approaches organisations can adopt
Segmentation- These segmentation of product is based upon
dividing within marketplace on nature of product and services.
Segmentation of business is mainly based over high dependency
over market forces including selection of right geographical
location. The Marshfield Bakery requires upon developing focused
approach upon performing segmentation as per key market forces.
The international marketing approaches and techniques that is essential over business which is
adopted to increase growth perspective. In this major approach is based to global marketing that
has been explained as follows:
 Targeting- Targeting the customers is crucial functions of business
helping upon serving precise over key customers making attraction
possible in relation to business or ones making competitive strength if
business increase. In order to enter within international marketplace
this is related upon making target customers on important perspectives.
 Positioning- The positioning of the business should be selected in order
to sell products and services. In order to set best position of the
products at the marketplace, it is key role of a business to set best
approach at the marketplace.

Compare home and international orientation and ways to assess competitors outlining the implications of each approach.
International orientation over enterprises which is based upon upon defining
over intensity of international connectedness over enterprises in relation
over presence of trade. In the home or local country that is easy to put more
emphasis over home international orientation. The main role of an
organization has been selected with best choices over entering international
market orientation. The main role of an organization is based over selecting
choices entering with international market for increasing business
development related to approach.

Evaluate various marketing approaches and competitor analysis in
relation to an organisation
 Strengths- In the development of business, strength and capabilities has
main role which increases market strength of business. In recent time
analysis is done upon major strengths of an organization that helps upon
increasing approaches to deal with competitors. The key strength of
Marshfield Bakery over product and services that is based over
conceptual of total quality management. Another strength of Marshfield
Bakery this is marketing management helping increasing over sales
turnover ratio.

Make recommendations on how organisations should be structured to maximise.
Strategic control- In the general improvement of a company, it's far
key function of strategic control to broaden predominant making plans
frameworks. This method will assist Marshfield Bakery to broaden
targeted method in retaining key operations. It will even offer
predominant help to the commercial enterprise entity in managing the
hazard related to key operations.

Conclusion
 From the above discussion it can be concluded that, it is major role of a company to
focus on development of marketing operations. The key role of a business entity is to
develop major approach in handling the marketing activities and functions for
increasing the chances of success. This project concludes importance of marketing
strategies and planning which helps the business to increase its competitive strength.
This project concludes significance of marketing plan in order to promote the product
in front of target customers of a business.

Refrences
 Asseraf, Y. and Shoham, A., 2019. Crafting strategy for international marketing: outside-
in or inside-out?. International Marketing Review.
 Asseraf, Y., Lages, L.F. and Shoham, A., 2018. Assessing the drivers and impact of
international marketing agility. International Marketing Review.
 Baack, D.W., Czarnecka, B. and Baack, D., 2018. International marketing. Sage.
 Battisti, E., Graziano, E.A., and Pereira, V., 2021. International marketing studies in
banking and finance: a comprehensive review and integrative framework. International
Marketing Review.
 Cateora, P.R., and Graham, J.L., 2020. International marketing. McGraw-Hill Education.
 Cavusgil, S.T., Deligonul, S., and Cavusgil, E., 2018. Middle-class consumers in
emerging markets: conceptualization, propositions, and implications for international
marketers. Journal of International Marketing, 26(3), pp.94-108.