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International Marketing of Pepper Smith company : Report

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Added on  2020-01-16

International Marketing of Pepper Smith company : Report

   Added on 2020-01-16

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INTERNATIONAL MARKETING STUDENT NAME: PROFESSOR NAME: ASSIGNMENT NAME: INTERNATIONALMARKETING 1
International Marketing of Pepper Smith company : Report_1
INTERNATIONAL MARKETING STUDENT NAME: PROFESSOR NAME:Table of contentsIntroduction:....................................................................................................................................3Task A:.............................................................................................................................................3a) Market Selection:.........................................................................................................................3b) Discussion:..................................................................................................................................4c) Evaluation:...................................................................................................................................5Task B:.............................................................................................................................................6Option A: Bricks Strategy...............................................................................................................6Option B: Clicks Strategy................................................................................................................7Conclusion:......................................................................................................................................7References:......................................................................................................................................9Appendix:......................................................................................................................................102
International Marketing of Pepper Smith company : Report_2
INTERNATIONAL MARKETING STUDENT NAME: PROFESSOR NAME:Introduction:International Marketing, in general terms it is referred as the application of the important principles applied in the marketing in more than one country. The main purpose of the application of these principles is to identify the different needs, preferences, desires of the consumers. After the identification process, various strategies are performed to fulfil the goals, desires, and preferences of consumers across the globe. In this assignment, the reputed company Pepper smith and their brand Tingz marketing aspects have been discussed. In the assignment, aninternational market selection for the product and a detailed evaluation has been done. Further, there has been a market entry and the distribution strategy has been discussed in detail.Task A: a) Market Selection:Market selection is one of the most important aspects involved in Marketing. The entire market selection process is based on proper detailed research and study of the targeted market done by an expert research team. Various categories are involved in the market selection such as age, gender, education, interests, influence, marital status all need to be aware of the targeted audience (International - Pepper smith. 2016).The company Pepper Smith is to come with its new product "Tingz''. The company will launch its new product in its existing market on international levels. There has been Market selection is one of the most important aspects involved in Marketing. The entire market selection process is based on proper detailed research and study of the targeted market done by an expert research team (Bhatt, Mehta & Sen, 2015). Various categories are involved in the market selection such as demographics, behavioural, psychographic, geographic, environmental all need to be aware ofthe targeted audience.The company Pepper Smith is to come with its new product "Tingz''. The company will launch its new product in its existing market on international levels. There has been a research done on the market selection for the product launch (Gatewood, Field & Barrick, 2015). According to the research, out of the company's huge international market coverage, some countries are been shortlisted. The countries in which the company will launch its product will include Germany, Japan, Belgium, and Turkey (Czinkota & Ronkainen, 2013).3
International Marketing of Pepper Smith company : Report_3

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