International Marketing

International Marketing

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Current market as well as introduction about company.......................................................1
International marketing along with its difference with local marketing.............................2
TASK 1............................................................................................................................................3
P1 Analysis of scope as well as key concepts of international marketing............................3
P2 Explanation of rationale and description of different routes to market company........4
M1 Evaluation of opportunities as well as challenges which marketing internationally
presents company......................................................................................................................5
TASK 2............................................................................................................................................5
P3 Evaluation of key criteria as well as selection process to implement when considering
international markets to enter.................................................................................................5
P4 Explanation of various market, entry strategies, with advantages as well as
disadvantages.............................................................................................................................6
M2 Application market evaluation criteria along entry strategies as well as
recommendations......................................................................................................................8
D1 Critical evaluation of international market terms that consists of insight of company.
.....................................................................................................................................................8
TASK 3............................................................................................................................................8
P5 Overview of key arguments in global versus local debate...............................................8
P6 Investigation of how product, price, pricing as well as promotional distribution
methods that differs in a variety of international terms........................................................9
M3 Evaluation of circumstances in which company should adapt marketing mix of
company in various international markets...........................................................................10
M4 Identification as well as articulation in detail of about how to adapt marketing mix
of company...............................................................................................................................10

D2 Critical evaluation of how marketing mix is applied to range of international terms.
...................................................................................................................................................10
TASK 4..........................................................................................................................................11
P7 Explanation as well as analysis of different international marketing methods of
company that could adapt......................................................................................................11
P8 Comparison of home as well as international orientation along with ways to assess
competitors through outlining of implications of approaches............................................12
M5 Evaluation of various marketing methods along with competitor’s analysis in terms
of company along with recommendations in order to operate internationally.................13
D3 Recommendations on how company should be structured to maximize opportunity in
international terms..................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
International marketing could be termed as a marketing activity that is performed across
different global limits. There are different kinds of international marketing such as exports,
licensing, investment and so on. As global marketing consists of major objective of building up
customer satisfaction across global limits. There are various factors that are required to be
considered in terms of carrying out international marketing which are cultural factors, legal,
economic and others (Stoyanov, 2021). This report is based on international marketing business
practices of Verdant Leisure which is a holiday Park company that operates in England and
wants to spend their business practices in international market. This report includes present
market along with introduction towards company, international marketing as well as
differentiation through local marketing, scope and concept of international marketing,
explanation of rational along with description of various routes to market, key criteria along with
selection process which are required to perform while considering international market, different
market along with entry strategies with their advantages and disadvantages, overview of key
arguments in global along with local debate, investigation of how product, price, writing along
with promotion distribution approaches which could difference in variety of international terms,
explanation along with an analysis of various international marketing approaches of company
which could be adapted by them, comparison of home along with international orientation with
various approaches for assessing computers by outlining of implication of methods along with its
conclusion.
MAIN BODY
Current market as well as introduction about company.
As Verdant Leisure is a holiday Park company that operates in England and wants to
expand business practices at international level by carrying out business practices in USA. As
company has maintained their position as an impressive li low customer service with a complaint
ratio of 0.8 % along with invested over 6 million in its portfolio over last two years. Which
company is having annual turnover which is to be estimated around 31 million. As company is
usually competitive along with having a strong management team that could be able to perform
international business practices by carrying out international marketing by having a full on action
of larger holiday Park operators.
1