International Marketing: Scope, Concepts, and Strategies

International
marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1:...............................................................................................................................................1
p 1: Analyse the scope and key concepts of the international marketing...............................1
P 2: Explain the rationale for it to want to market internationally and describe the various
routes to the market the organisation......................................................................................2
M1: Evaluate the opportunities and challenges that marketing internationally present to the
organisation............................................................................................................................3
L O 2:...............................................................................................................................................4
P3: Evaluate the key criteria and section process to use when considering the which
international market to enter:..................................................................................................4
p 4: Explain the different market entry strategies, including the advantage and disadvantage .\
................................................................................................................................................5
M2 : Apply the market evolution and entry strategies for the organisation. ......................6
LO 3:...............................................................................................................................................7
P5 : present an overview of the key arguments in the global versus local debate ................7
P6: investigate, how the marketing mix approaches differs in the variety of the international
market place............................................................................................................................7
M3: Evaluate the context of the organisation should adopt a global or the local approach and
highlighting the implication ..................................................................................................8
M4 : Determine how to adapt the marketing mix of organisation in different international
markets...................................................................................................................................9
LO 4.................................................................................................................................................9
P7 Explain and analyse the various international marketing approaches your client
organisation can adopt..........................................................................................................10
P8 Compare home and international orientation and ways to assess competitors, outlining the
implications of each approach..............................................................................................10
M5: Evaluate various marketing approaches and competitor analysis in relation to the
organisation. ....................................................................................................................11
Conclusion:....................................................................................................................................11

References : ................................................................................................................................12

INTRODUCTION
Marketing refers to the process of the selling the goods and service of the organisation in the
tarted market place by promoting and adverting effectively in the market. International
marketing is defines as the process where the company carry out its business activity from more
one country and offer the goods according to the demand of the customer so that they can
capture the new market place and earn the profits margin in the long run. Under this report, the
Cafepod coffee organisation which is working in the UK market and having the headquarter in
the London market place and looking forwards to expand at the international market. Further
there will be discussion on the scope and various concepts of the international marketing which
helps them to make the effective strategics to entry the market and examine the comparison
among the local and international work related places.
LO 1:
p 1: Analyse the scope and key concepts of the international marketing.
Concepts :
international marketing is a method where organisation perform their task and activity at
the larger extend in the market which leads to growth and development of the organisation in the
market. Under this concepts, the organisation identify the targeted audience and satisfying the
needs and desire of the customer which helps them to more customer in the market and take the
lead in the competitive market and in the local place in the relation to the cafePod coffee
company offer the soft drinks to its customer in the local market and planning to grow their
business at the international market by providing the new good in the from of the healthy
shakes. The management are planning to expand in the china market as this place helps the
organisation to maximisation the growth of the organisation and increase the market shares and
earn the profits (.Rana, Salwan and Anand, 2017)
Scope :
there are larger and wide range of the scope for the organisation to operates at the
international market as they are working in the many place at the global market which helps in
having more customer towards the organisation goods and service which leads to better growth
of the company in the long run. Some of the effective scope are as follows:
1