Key Concepts of International Marketing and Market Entry Strategies

International
Marketing

Contents
INTRODUCTION...........................................................................................................................3
Main body........................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Assess key scope and key concepts of international marketing........................................3
P2 Discuss rational of company to want to market internationally and demonstrate different
routes to market that company gain adopt..............................................................................4
M1 Assess the opportunities & challenges that marketing internationally present to a
company.................................................................................................................................5
TASK 2............................................................................................................................................6
P3 Key criteria and selection process need to consider while tapping into international market.
................................................................................................................................................6
P4 Different market entry strategies with advantages and disadvantages..............................6
M2 Use marketing evaluation criteria, entry strategies and make recommendation for
respective company................................................................................................................7
D1.Critically evaluate how chosen organisation adapt marketing strategies for various
international marketers...........................................................................................................8
CONCLUSION................................................................................................................................8
PART 2............................................................................................................................................8
Covered in PPT.......................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
International marketing can be defined as an application of marketing principles that can use
applied by business unit at international level with the aim of full filing the needs and desires of
different individual residing across the national borders. In context of this, there are number of
organisation which insight to enlarge their business not only domestic level but also at
international level (Hartsfield, Johansen and Knight, 2017). Deliveroo, a online food delivery
firm headquartered in United Kingdom. It is located at global scale and has number of
subsidiaries such as Deliveroo DMC, Deliveroo Hong etc. They are expanding their business at
global scale with ain gaining more profits. The main aim of this project is to understand how a
company enter into international market. Further it covers discussion about scope and key
concepts of internal marketing along with different routes of internal marketing.
Main body
TASK 1
P1 Assess key scope and key concepts of international marketing.
International market hold huge number of scope in context of running business and gaining
success. For this it is important for company to understand the opportunities and importance of
international market before expansion as with opportunities number of challenges are also
associate.
In context of chosen organisation it wants to enter in Indian market therefore initially they
need to consider cost effective way this is due to many other alternation option. Also it has been
determined that the best way to enter in local market is to join hands with local companies who
are the leaders of the market and effectively run their business (Sindhuri, Salomi and Swathi,
2017). So to carry out joint venture is the best suitable methods of gaining entry at international
market. This will help them to increase market share and consumer base as well as help them to
build brand images.
Respective company have to bring healthy and positive competition at marketplace in order
to become successful there and to maintain the position of brand at marketplace. To makes
effective strategies and to improves that, company need to focus on marketing mix. This will
assist them to analyse the external market condition along with opportunities.