Opportunities for Automotive Sector in Finland: PESTEL Analysis

International Marketing
Finland
Table of Contents

INTRODUCTION...........................................................................................................................1
PESTAL analysis for Finland.................................................................................................1
Recommendations..................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
International marketing is mainly related with performance of a company or business
sector in more than one nation through effectively designed plan, policies , price and promotion
activities so that high amount of profit can be earned. The main objectives of business firm or
any particular sector is always associated with expansion of its operation at international or
global level through selling its product or services in geographical areas where there is demand
for its product (Watanabe and Niemelä, 2019). To analysis this opportunity existing in any
international market use of PESTAL analysis is made. In this part of assessment, a PESTEL
analysis is conducted on Finland to evaluate the different aspects of its business environment so
that potential opportunity for expansion of an international firm in some definite business sector
can be determine which have significant impact on marketing strategy of a global organisation.
PESTAL analysis for Finland
The main objective of any international firm is at developing and identifying new
opportunity for its business at different geographical area of world. Before targeting any sector in
any nation proper research is need about the country and knowledge about its people, society,
education and income level, economic conditions, legal laws, etc. is needed. Finland is the eight
largest country of Europe and it is most sparsely populated country of European Union.
Following PESTEL analysis is conducted to find out the opportunity and threat lie in the
business environment of Finland for automotive and retail sector.
Automotive sector or Industry- This sector comprises a wide range of companies, firms
and organisation that are involved in design, development, manufacturing, selling and marketing
of motor vehicles, motorcycles,towed vehicles and mopeds. It is considered as one of the most
important economic sectors in terms of revenue (Vuorela, Alatalo and Oikarinen, 2019).
Retail sector- It is that part of economy which includes organisations which are involved
in selling of goods through stores, on internet, etc. to general public. They mainly deals in
consumer products and it provide a value chain from where customers buy product for
consumption purpose and not for re-sale.
PESTEL analysis
PESTEL analysis provide a framework to identify the macro or external factors of a
nation that have direct or indirect impact on functioning or operations of an organisation. This
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