Essay on International Marketing - ENSU Group
Added on -2020-07-23
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INTERNATIONALMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Globalization and drivers of globalization impact on strategies.............................................1TASK 2............................................................................................................................................32. Application of international marketing...................................................................................3CONCLUSION................................................................................................................................5REFERENCES ...............................................................................................................................7
INTRODUCTIONInternational marketing and globalization are two most important factors nowadays. Inthis report to be focused on business operation of large multinational company. Globalizationrefers to integration of economy at the global level (Armstrong, G (2015)). This report is basedon ENSU GROUP. The company basically located in the United Kingdom and provide differentkinds of oil, gas and mining and technology. Further, it covered strategic choice is improvedstrategic market. In addition, the marketing mix strategy has helped to change particular country.TASK 11. Globalization and drivers of globalization impact on strategiesGlobalization has given the direct impact on international marketing in business activity.An organisation may suffer take place among multinational corporation and global economiccondition is the flow of money in the form of flow of investment (Papadopoulos, (2014)). In thiscontext, to be focused on communication and technology has helped to modify the method usedfor business and marketing process. The international market is business will be expanded inglobal markets or improve the customer satisfaction must be amended in overall improvement.Globalization has contributed the rapid growth in international merchandising activity. There aresome international policies and agreement is helping to improve the condition of marketing. Onthe other hand, some change in overall merchandising strategies and some factors is helping toimprove the market conditions. Foreign direct investment :- In this context, FDI trends to be increased by theorganisation. New technology is helping to boost financial market. It improves transfer ofmoney, industrial restriction and growth of global companies. In addition, Enlargebusiness from one administrative district to another nation, the revenue from the foreigndirect investment of the study will gain the capital of the home state. There is sometechnology effect, income effect and employment effects (Elenkov, (2014)). All suchkinds of three effects will be improved, with the help of globalization factor. In addition,FDI will benefit for home country is increasing capital in the balance of payment. Technology innovation :-Ion technology innovation is increasing the rate ofglobalization. It is assistance stimulate the new technology development, particularlywith the growth in FDI, which is assisted to improve the condition of economicevolution. In this context, process system is more efficient in the work place. 1
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