Globalization and Retail Sector

This report discusses the impact of globalization on the retail sector, focusing on the challenges and opportunities it brings. It explores the reasons why multinational enterprises (MNE) and small and medium enterprises (SME) are going international. The report also provides insights into the advantages and disadvantages of international marketing in the retail industry. Find study material, solved assignments, and essays on globalization and retail sector at Desklib.

Globalization and retail sector

Contents
INTRODUCTION...........................................................................................................................3
SME and MNE................................................................................................................................3
Reason why there MNE and SME are going international..........................................................5
Challenges....................................................................................................................................9
Opportunities.............................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Today, the globalization has the basics drivers which is impacting there all over each business as
the internationalization of the market for the sales and purchasing will have the indirectly level
of influences of every business. There has been more level of technological process in the
logistics and the daily level of distributions enabling there the business to be there buy, sell and
cooperate on the global scale. In this report there will be clear discussion on the SME and MNE
tends to have the operating the global environment which is increasing the modern days in term
of increasing more level of opportunities that is existing there beyond the domestic borders in
significant manner. Hence the report will have the clear level of discussion of the MNE and
SME challenges which was soon converted as opportunities to gains the completive advantages
in the market in perfect manner.
SME and MNE
According to the view of Barrett, (2017), the globalization business has the advances the retailer
interests as the marketplace is providing the significant level of new scopes for the buying
function by connecting ere world entire market from one and another. The retail sector operates
at the bottom of supply chain management system beyond threat and opportunities when
increasing the globalization in the global marketplace. The retailer plays important in selling
large variety of product as well as service. It comprise with the physical existence whereas buyer
visit to purchase the specific items
According to the view of Keskitalo, (2017), the retail have the significant level of opportunities
to have the operating the global business to have the expansion in the emerging markets in
order to have the finding out the competitive advantage by understanding the potential market
and customers in order o have the formation of different strategy against the competitors form
the different countries. The retailers have the proper expansion of market places extending the
global business to important factor such as the culture, competitions and significant level of
outsourcing. In addition, the author supported the statement as the global retailer have the keep
over upgrading the different products in order to effectively against the local competitors form
the other countries as the resourcing have turned out to be the global trends for the retailer for
transforming the different information and communications in order to curtails the
manufacturing cost.
Advantages and disadvantages
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As per the view of the Livesey, (2018), the international marketing has created the trend by
providing the retail sectors industry by connecting the different opportunities to be connect with
different countries and extended the emerging market as well. In addition, the author supported
the trend have changes in the society inclusion of such as the economic, culture, social, political
and technology to have the noticing of the global brands and approach.
According to the view of Awan, (2016), the outsourcing of the companies are helping the global
retailers in order o competes the low cost locals suppliers as the developing countries have the
lower labour costs in order to have the motivating the outsourcing in increase manners which
will be helpful in saving the significant cost. The international marketing have developed the
negatsive impacts in the future which is influence by globalizations and the face more level of
global competition in perfect manner by paying major attention to the large market.
The retail sector operates at the bottom of supply chain management system beyond threat and
opportunities when increasing the globalization in the global marketplace. The retailer plays
important in selling large variety of product as well as service. It comprise with the physical
existence whereas buyer visit to purchase the specific items. By using PESTLE factor, it is
analysing threat and opportunities for business. As per Nandonde, (2019) the author have also
sated the statement the increase in international marketing have made the demand of business in
market by support of political factor relates to device rules and regulation. It became seriously
impact on the entire profit and revenue stream of enterprises. If government raise sales, taxes so
that it would increase cost or price of product as well as service. Sometimes, it generate the
opportunities to increase the sales but many people prefer to select best option at reasonable
price. So as reduce the revenue sales.
Eisenberg (2019) argue that economic factor affecting retail sector when government
appreciate the enterprise activities as this is creating the favourable level of environment and
culture for enterprises. Furthermore, it also encouraging the existing client to spend their money
instead for holding on it. Another way, it has decline the retail enterprise activities which means
beyond unemployment is higher. This situation is completely beyond threat within environment
of economy. Moreover, the economy of country which will create business challenging
environment and mindset of people. Whether they are spending or not. It has been developed
threat as complex business process which automatically cutting price. The opportunity is that
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when economic factor improve the current business environment for employee in retail sector. In
this way, it can improve the economic condition.
Reuer (2019) said that social trends develop the shopping habit for customer, it may
change the behaviors of people and transform because of preference, choice and trends.
Generally, potential consumer would prefer to select the certain multinational brands and
purchase item according to need or requirement. On the other hand, demographic factors affect
on the overall business because globalization has totally change the preference of client towards
retail sector. It may vary with age and gender. By Grover and Khattar (2019) technological factor
have created the positive impacts to the international marketing as customer and also generating
the sales report, management of sales data. Retailer sector have to adopt efficient hardware as
well as software technique. In order to keep improve the entire business performance. Especially,
when it can be used the internet, online platform to target more and more customer through
advertisement. Apart from that legal factor operates the environment of nation therefore, it has
follow the appropriate rules and regulation. It would be changed the labor law, taxation
regulation after globalization. When brand plan to go beyond opportunities for expanding overall
business in global world. On the other hand the international marketing have crested the
negative impact of retailer industry as not following the local rules of different countries
whereas it increase threat of restrictions, foreclosure of business. Nandonde, (2019) Environment
factor has increased the issue or threat of retail sector such as removal of contaminated stock.
Multiple supplier, who will provide the different product and service with expiring dates.
Another way, automatically put them on the rackets and item mixed up what come first or expire
than other.
Reason why there MNE and SME are going international
According to the view of Mohammed and Knapkova, (2016), the multinational companies have
the enjoyed the level of benefits due to the increase in the customer bases, reputations and the
exploration of the distinctives business opportunities, this have the effecting there corporation
level of business opportunities through the promoting the unethical castes such as the handling
the pressure with procured discriminations , dubious acquainting of the information and among
other. According to the view of (Mohammed and Knapkova, (2016), the large companies have
the opportunities for creating the level sense of the responsibility over creation of the various
jobs in the global economy. This is opportunity which is representing there to have the essential
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level of component in the global economy in perfect manner. In addition, the company have
succeeded in getting their labour as the cheaper prices as the outsourcing off shoring have the
allowing the business to have the hiring the employee in the foreign countries. On the other
hand, the Eisenberg (2019), have contradicted that statements as their worker who are looking of
the full-time jobs will in order to have the decreasing the cost a as increasing the profit for the
business for the perfect manner.
On the other hand , the MNE have faced proper level of revolutionizing in the current century in
the both national and international market by intending the significant challenges at global level
regarding the addressing the different routes, online and physicals stores in the corporate section.
According to the view of Eisenberg (2019), the companies have the major level of effecting of
the globalizations in having the able to have the formation of the different partnerships all around
the world in order to have the stretching of the corporate partnerships. As the part, this is helpful
in concluding their partnership which will have the minimization of the cost by maiming the
quality by playing the strengthens of all the teams around the world.
As the result, it has been clearly indicated as strategically and positive significant associations
between the magnitude if their regionals level of dipartites and economic globalizations which is
providing the level of degree of integrations at economic level as compared to the rest of the
world. On the other hand, the study has releasing their spatial level of impacts on their economic
globalisation impact of the developing countries as regionals with high income countries in
significant manner. On the other hand, the Reuer (2019), contradicted the statement as the global
level of marketing have e typically following he less level of cost which have been combines as
there more level of efface in the niche marketing as the marketing have the unique based as the
been the couture specific along with the acceptance of the marketing messages in the permanent
manner.
According to the view of Keskitalo, (2017), as the distribution have to have the inclusion of the
different movements as the supplies to make the order to company fulfilments as the storing the
products to have the various countries in order to have the global level of presence. For
example , the Tesco have developed the decision of the global business along with exporting
their market as the need to have the development of the strong level of decision and
commitments determined level of leadership s of the disputative owner and manager. This
change requires taking risks, opening up the firm’s culture and a great capacity to learn. None of
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this happens spontaneously but requires planning and clear leadership. Hence, the planning of
these internal changes should be part of the planning for international activities. On the other
hand, this have hindering the cost the considered the multinational corporations which is
discussing the positive level of threats of there looking the regulation there as well being the
environments be will not be taken up as purchase products from each day is important.
On the hand the business has changes the working for operation to have the performing in
distinctive manner as the parts of the operations have the strongest level of effects is the global
business have the relating the basic operations. Tesco have the proper level of set of managing
the operation in the different countries including their management decision-making,
warehousing, distribution, logistics, store operation and research and development.
As per the swot analysis the multinational companies is the been the highly diversified company
for operating the different markets with the strong ability in way of serving the different segment
of the markets. There is need for the research and development of capabilities as the strong
relationship s with significant retailer. there is the leading the high marketing cost with the
questionable return and investments. Especially, when it can be used the internet, online platform
to target more and more customer through advertisement. Apart from that legal factor operates
the environment of nation therefore, it has follow the appropriate rules and regulation. It would
be changed the labour law, taxation regulation after globalization. This change requires taking
risks, opening up the firm’s culture and a great capacity to learn. None of this happens
spontaneously but requires planning and clear leadership. Hence there opportunities have the
significant contribution in retail sector by operating supply chain management system beyond
threat and opportunities when increasing the globalization in the global marketplace. The retailer
plays important in selling large variety of product as well as service.
SME
According to the view of Nandonde, (2019), The globalisation has turned out to the major
drivers which is impacting the business as internationalization of the market for the respective
sales and the purchasing level of influence in the very business. As per the example it Fick nick
reatsil company have considered it as competitive as the entry of the new competitors have
informally protected by the domestic markets as the respective level of changes in the consumer
behaviour and respective preferences. On the other hand, the Mohammed and Knapkova, (2016),
contradicted the statement the SME have the strategically measured to the challenges by trying
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out the opportunities to the growth oriented to be important aspects in order to have the
achieving term continued level of business growth by having there proper level of expansion of
the customer bases and the reduction on the dependence of the few level of customer in
respective manner.
According to the view of Reuer (2019), the decision of the global business along with exporting
there market as the need to have the development of the strong level of decision and
commitments determined level of leadership s of the disputative owner and manager. There is
need to have the strategically important to have the business long term of development as
handling the real commitments of the leadership teams. On the other the author constricted that
stamen as the organization will have the probably level of cancerizations of internationals
activities as soon as forecast problems arises as long as before to be showing up of benefit.
According to the view of Awan, (2016), there is representation of the comparative analysis of
the development of SME in both the developing and developed countries have the major level
of focus of the growth of the economy. There is also the highlighting the different parameters
which are responsible for the development of there an the change which is effective he SME in
the globalization aspect. The globalization have the creation of trend by providing the retail
sectors industry by connecting the different opportunities to be connect with different countries
and extended the emerging market as well. In addition, the author supported the trend have
changes in the society inclusion of such as the economic, culture, social, political and technology
to have the noticing of the global brands and approach. The retail sector operates at the bottom of
supply chain management system beyond threat and opportunities when increasing the
globalization in the global marketplace. The retailer plays important in selling large variety of
product as well as service. It comprise with the physical existence whereas buyer visit to
purchase the specific items
As per the view of the (), being global have the requirement on the international degree of
experiences and the knowledge within the organizations as the proper have the more level of
dependency in there third people advices. So, to have the avoidance of the external consultants
cannot always being the reality level of experience cover descriptive manner. as to have the
opening the domestic borders. The SME have the need to make the establishment of the business
in change of openness among the owner and descriptive management teams along with
understanding their different international activities in order to have the finding out the new level
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of customer and suppliers which have the infoldment of the profound change in respective
manner. This change requires taking risks, opening up the firm’s culture and a great capacity to
learn. None of this happens spontaneously but requires planning and clear leadership. Hence, the
planning of these internal changes should be part of the planning for international activities.
As per the view of the (), SWOT analysis of the SME business the business have the major level
of strength over the proper level of commitment and the focusing the proper peruse of the
business of the company vision in the respective manner along with known for the gridwork
done the respective preference in the supersized matter. On the other hand, the Nandonde,
(2019), contradicted the statement, there is the contradiction in the statements as the form have
the weakness in term of the creative and the sustainable thinking’s and have the learning through
the descriptive litterateur in significant manner. the firm have the respective level of strength of
the self-awareness and new working but the firm tends to have the no level of preparing the
planning and significant management.
In addition, the author supported the In term of the understanding the different way of the
opportunities the SME is having the strategically measured to the approached as there especially
have the growth oriented to be important aspects in order to have the achieving term continued
level of business growth by having their proper level of expansion of the customer bases and
the reduction on the dependence of the few level of customer in respective manner
Challenges
According to the view of the Mohammed and Knapkova, (2016), As the impacts of the
globalization on the SME in the developing countries have the existence level of difficulty in
order to have the accessing the financial capabilities, heavy regulatory and the high level of taxes
in order to have reduce the heavy burden for the surveys of the SME in the globalized
environment. In addition to that’s there the firm have been faced due to the trading of the
imported goods along with analysing their additional level of explanatory variable and survivals
for the individuals owned business. On the other hand, the Tesco have change the challenges of
the global market into opportunities by advertising in order to have the shaping the consume
options and driving the traditional sale as the impact of globalization in the respective manner.
On the other hand firm have thereat of their dealing and the coping with level of uncertainty as
taking the risk with having the descriptive calculations descriptive management teams along with
understanding their different international activities. This is too have the finding out the new
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level of customer and suppliers which have the infoldment of the profound change in respective
manner
The author has supported that statement as the policy maker of the international
organizations should be paying the proper level of attention in the implication which have been
derived from there integration of the rest of the world as emerging countries. The SME have the
need to make the establishment of the business in change of openness is among the owner and
descriptive management teams along with understanding their different international activities in
order to have the finding out the new level of customer and suppliers which have the infoldment
of the profound change in respective manner.
Opportunities
On the other hand, the Mohammed and Knapkova, (2016), have stated as in order to be
owned as financial and strategic management have the requirement of the proper skill
development as this are all the activities which is affecting the business activities in significant
manner. . The globalization has the creation of trend by providing the retail sectors industry by
connecting the different opportunities to be connect with different countries and extended the
emerging market as well
In addition, the author supported the SME should have the proper level of addressing the
reginal data and resources in order to have reduction in he pursuing the issues and providing
the complete picture over the emerging the economics which will be helping the leading the
better terms of the trade between the different countries.
CONCLUSION
From the above file, it can be concluded as There has been more level of technological process
in the logistics and the daily level of distributions enabling there the business to be there buy, sell
and cooperate on the global scale. The retail business has the proper level of revolutionizing in
the current century in the both national and international market by intending the significant
challenges at global level regarding the addressing the different routes, online and physicals
stores in the corporate section. The retail industry has development in the future which is
influence by globalizations and the face more level of global competition in perfect manner by
paying major attention to the large market. Globalization has rapidly increased the demand of
business in market whereas political factor relate to device rules and regulation. The
multinational companies have the enjoyed the level of benefits due to the increase in the
10

customer bases, reputations and the exploration of the distinctives business opportunities, this
have the effecting there corporation level of business opportunities through the promoting the
unethical castes such as the handling the pressure with procured discriminations , dubious
acquainting of the information and among other. It would be changed the labour law, taxation
regulation after globalization. This change requires taking risks, opening up the firm’s culture
and a great capacity to learn. The retail sector operates at the bottom of supply chain
management system beyond threat and opportunities when increasing the globalization in the
global marketplace. The retailer plays important in selling large variety of product as well as
service.
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REFERENCES
Books and Journals
Online
Nandonde, F.A., 2019. A PESTLE analysis of international retailing in the East African
Community. Global Business and Organizational Excellence. 38(4). pp.54-61.
Eisenberg, P., 2019. Financial Analysis of Primark Stores Ltd. with regard to a Stock Exchange
Floatation (IPO). International Journal of Management. 7(1). pp.91-112.
Reuer, J., 2019. Small retailers surviving in a world influenced by global players and
digitalization.
Grover, M. and Khattar, K., 2019. A PEST Analysis on the Impact of Make in India Program on
Manufacturing Sector’s Productivity. Available at SSRN 3463342.
Coeurderoy, R. and Yang, X., 2020. A perspective on impact of covid-19 on European business:
The risks of de-globalization and the promises of regionalization. Managing a Post-Covid19 Era,
p.229.
Shahbaz, M., Khan, S., Ali, A. and Bhattacharya, M., 2017. The impact of globalization on CO2
emissions in China. The Singapore Economic Review, 62(04), pp.929-957.
Lee, C.C. and Lin, C.W., 2016. Globalization, political institutions, financial liberalization, and
performance of the insurance industry. The North American Journal of Economics and Finance,
36, pp.244-266.
Werhane, P.H., 2019. Globalization, mental models and decentering stakeholder approaches. In
Systems Thinking and Moral Imagination (pp. 129-144). Springer, Cham.
Barrett, B., 2017. Globalization and change in higher education: The political economy of policy
reform in Europe. Springer.
Cramer, J., 2017. Corporate Social Responsibility and Globalisation: an action plan for business.
Routledge.
Keskitalo, E.C.H., 2017. Globalisation and change in forest ownership and forest use. Palgrave
Macmillan.
Awan, A.G., 2016. Wave of Anti-Globalization and Capitalism and its impact on World
Economy. Global Journal of Management and Social Sciences, 2(4). pp.1-21.
Livesey, F., 2018. From global to local: The making of things and the end of globalization.
Vintage.
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Mohammed, H.K. and Knapkova, A., 2016. The impact of total risk management on company's
performance. Procedia-Social and Behavioral Sciences.
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