International Marketing: 4P's, Global vs Local Market, Approaches

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Added on  2022/12/28

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AI Summary
This presentation discusses the 4P's of international marketing, the debate between global and local markets, and different approaches to international marketing. It explores the impact of marketing mix on both national and international markets. The presentation also provides insights into the comparison of home and international orientation, ways to assess competitors, and concludes with the benefits and risks of expanding business at the international level.

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