International Marketing Assignment : Hallmark

International marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1 MARKETING CONTRIBUTES TO BUSINESS STRATEGIES...................................1
Concept of international marketing.............................................................................................1
Analyses global business environment........................................................................................2
Rationale for business to go international...................................................................................3
Strategies to tap into international market...................................................................................3
Contribution of marketing in international context.....................................................................4
Opportunity and threats for the firm to go into international market..........................................4
TASK 2 EVALUATE ENTRY TO A SELECTION OF INTERNATIONAL MARKETS...........5
Market strategy............................................................................................................................5
Importance for the firm to choose right international market......................................................5
Evaluation of market entry strategy.............................................................................................6
Process of evaluating market.......................................................................................................7
Applying market evaluation process...........................................................................................7
Trading blocs and type of it.........................................................................................................8
International markets for Hallmark.............................................................................................8
Tariff and non-tariff barriers........................................................................................................8
TASK 3 ELEMENTS OF THE MARKETING PLAN CAN BE ADAPTED...............................9
Global vs local debate in international marketing.......................................................................9
Services vs merchandise............................................................................................................10
Advantage and disadvantage of importing and exporting.........................................................10
Influence factors........................................................................................................................11
7Psofmarketing..........................................................................................................................11
Critically explanation of importing and exporting....................................................................12
Recommendation.......................................................................................................................13
TASK 4 EVALUATE INTERNATIONAL MARKETING EFFORTS.......................................14
Methods of entering into Newmarket........................................................................................14
Recommendations......................................................................................................................14
CONCLUSION..............................................................................................................................14
REFFERENCE..............................................................................................................................15

INTRODUCTION
Martin and Javalgi, (2016) stated that International marketing is the performance of
business activities designed to plan, promote, price to manage direct flow of company goods and
services to consumers in more than one nation in order to generate profits. Hallmark Mayo is
best selling milk and dairy products in south London since 1959 serving its products and services
in many cities. The report will address scope and concept of international marketing, also will
provide evidence for global business environment for such a type of business to operate into
global market through expansion. The report will also address analysis for opportunities and
threats for inter nationally marketing for their products and services.
TASK 1 MARKETING CONTRIBUTES TO BUSINESS STRATEGIES
Concept of international marketing
International marketing is defined as a performance of business activities designed to plan,
promote, price and directs the flow of the company goods and services. The objective is to make
profit by selling the products and services to the geographies which have a demand for them.
Before going international business makes plans and procedures that what are the ways by which
business can grow, it is will be beneficial or not and after that final execution is made.
There is a great scope for Hallmark Mayo's as the company can get more opportunities to expand
the business. As in different countries the needs of the customers are different so this helps the
organization to grow and expand. International marketing provides new market to the company
which assist in increasing the customer base for the company. Global marketing increases
competitive advantage. Hallmark Mayo's can offer the goods which are not offering by the other
competitors in the country (Vellas, 2016).
Another advantage of doing the business international is they provide opportunities to
access new talents. Doing business internationally increases the sales of the company and thus,
increases the revenue for the Hallmark Mayo's. One of the benefits of international trade is
market diversification, it increases the globalization and company can sells its products and
services to different markets. Doing business in other countries helps in boosting reputation of
the company. International marketing provides different import and export facilities which helps
in expansion of the business (Martin and Javalgi, 2016)
1