(Solved) International marketing assignment

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Added on 2020-01-06

(Solved) International marketing assignment

Added on 2020-01-06

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INTERNATIONALMARKETING 1

(Solved) International marketing assignment_1

TABLE OF CONTENTSIntroduction .....................................................................................................................................3TASK 1............................................................................................................................................31. Applying adaptation, standardization and branding to hello fresh..........................................32. Advantages and disadvantages of Adaptation to hello fresh ..................................................43. Marketing strategy ..................................................................................................................4Task 2...............................................................................................................................................4Scandinavian countries................................................................................................................4“Pan-European” approach............................................................................................................5Recommending to the company regarding the social media campaign.......................................5Culture and use of digital marketing in Scandinavian countries? How wide is used the digitalmarketing in Scandinavian countries?.........................................................................................5What Scandinavian countries are using most for marketing.......................................................5What approach will work for Scandinavian countries and why..................................................6Conclusion.......................................................................................................................................62

(Solved) International marketing assignment_2

INTRODUCTION International marketing can be refereed as application of marketing principles to morethan one nation. It is important aspect that help entity in promoting its products and servicesacross the nations frontiers. It also help company in gaining global recognition which facilitatesale of various products and services of organization in foreign market (Terpstra, Foley andSarathy, 2012). In this report, various aspects of international marketing will be studied n thecontext of Hello Fresh. It is global food company that provide effective services. At present,entity is planning to expand in Scandinavia. In this report, learning will be shown regardingadaption, standardisation and branding that can be used by company. TASK 11. Applying adaptation, standardization and branding to hello freshTo assure, success in international market, it is important for Hello fresh to adopt globalmarketing strategy. In this respect company can consider different strategy which are explainedas follows;Product Adaptation: It is important strategy that enable company to modify its productas per the needs, taste and preference of customers of host country. It is importantstrategy that will help Hello fresh in catering the needs of Scandinavian customers (Baud-Lavigne, Agard and Penz, 2012). Product Standardization: This is effective approach that enable company to developidentical product for all the market. It is based on the belief that same offering can beprovided to ll market without any changes. Product branding: This strategy will enable Hello Fresh in developing different imagein market as compared to its rivals using its brand name. It will also help in marketingand promotion of company in new market (Maine, Lubik and Garnsey, 2012). Further, it is important for company to adopt product adaptation marketing which helpcompany in designing the offerings as per needs of customers. Therefore, different types ofofferings can be provided to various nations. Such as, pork, meat, smoked apples, potatoes arethe major food products of Scandinavia which can be offered by Hello fresh. Initially, company3

(Solved) International marketing assignment_3

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(Solved) International marketing assignment