This Report intends to study the global market for R.M. Williams boots, which are popular among most Australians and people from other nations, in this example, China and Europe. The study will clearly show the brand's consumer behaviour in these two nations to allow the researcher to offer a recommendation on which nation LVMH should prioritise when marketing its goods there in order to boost sales of boots. After carefully examining the macroenvironment in both the domestic market and the international market and outlining the similarities and contrasts that exist between them in connection to the brand, the research will reach a conclusion for the possible marketer for the brand.
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