International Marketing: Strategies, Approaches, and Evaluation

International marketing

Table of Content
• Introduction
• Key arguments in Global versus Local debate
• Different approaches in International context
• Context and circumstances in global and local debate
• Marketing mix in different international markets
• Evaluation of marketing mix in international markets
• Various international marketing approaches
• Home and international orientation

Introduction
International marketing means to plan and promote
all products all products and service on
international basis. In context with international
marketing the main objective is to produce
products in those countries where there is
demand. The presentation is based on
Morrisons which provide products like food and
drinks, clothing and many more.

Key arguments
Global marketing refers to the concept of doing marketing on a large scale
and provides product and services across whole world. In terms of local
marketing it means to target customers within a specific location only.
Basis Global marketing Local marketing
Promotion tactics In terms of global marketing
they try to attract audience
through the usage of both TV
and radio advertisements.
Morrisons decided to use the
concept of advertisements to
expand their market
internationally.
In context with local marketing
traditional methods are used
more and social media is
mainly used for local
audiences. Morrisons set up
the strategy of expanding the
market with the use of online
websites.
Product offering In terms of offering products at
global level company provides
different products on large
In context with local marketing
products are offered on the
basis of needs of all customers.