International Marketing: Strategies, Approaches, and Evaluation

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Added on 2022/12/27

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This presentation provides an overview of international marketing, including strategies, approaches, and evaluation. It discusses the key arguments in the global versus local debate, different approaches in an international context, marketing mix in different international markets, and various international marketing approaches. The presentation also explores home and international orientation, the evaluation of marketing approaches and competitor analysis, advantages of international marketing, and recommendations for expanding a business at the international level.

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International Marketing: Strategies, Approaches, and Evaluation

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