Kickerco's International Marketing Strategy: Implications Report

This report analyzes the implications of international marketing for organizations, focusing on a case study involving Kickerco, a company expanding internationally. It assesses market research requirements, justifies the business case for international marketing, and evaluates associated risks. The report also examines the impact of local consumers, culture, language, and ethical codes on marketing communication, highlighting the role of technology in facilitating international marketing through innovation, social media, and production. It delves into the implications and requirements of distinct sales and marketing strategies, exploring the effects of globalization on communication and its overall influence on organizational functions. The report concludes with a discussion of financial and pricing issues affecting international operations. Desklib offers a range of similar solved assignments and past papers for students.

IMPLICATIONS OF
INTERNATIONAL
MAKRETING FOR
ORGANIZATIONS

INTRODUCTION
 International marketing is dream of every business organization, this means a company
will deal in foreign market for surplus profit.
 International market is one of the greatest way in which a business can grow fast but
this has various risk associated.
 This study is based on Kickerco, this company want to trade internationally.

Determine ways which local consumers, culture, language and ethical code of conduct
influence marketing communication
 Local consumers- In accordance to this, local customer influence organization
function as firm is expanding at international level, and they feel not satisfied with
organization.
 Culture- The culture is diversified in international organization, as products and
services are distinctive from each other that influence organization.
 Language- In order to this, every country has different language that is used that
influence organization function.

Role of technology in international marketing
communications
 Innovation- In accordance to this, technology helps in developing products and services
by innovating goods of organization through taken place of effective communication.
 Social media- In respond to this, technology helps in making communication in
effective manner through social media platform.
 Production- The technology plays effective role in production procedure of
organization, as it plays essential role in functioning of organization operation
effectively.

Examine implications and requirements of distinctive
sales and marketing strategies of communication
 In order to raise sales and marketing communication among organization. As it creates
implication by arising of consumer dissatisfaction, by satisfying them and derives
innovative services boost organization productivity in respective manner.
 Also, by emphasizing proper conduct of rules and regulations by following in
respective manner that raise organization productivity.
 This also impact on marketing strategy for organization by influencing sales and
marketing strategy that develops problems for organization by reducing operation and
production function.
 It influences organization function and their sustainability by implication of this is
global market of business.

Study globalization and influence on communication
 The globalization is refers to as emphasized of world and international goods and
services in order to raise organization productivity and influences organization function
by working in systematic manner.
 As globalization helps in raising organization productivity by expanding business at
global level of market.
 This impact on communication by determining globalization that influence procedure
of global sector. It influences organization function in both positive and negative
manner.

CONCLUSION
 In this report we have discussed international marketing, this report have provided
discussion of requirements of market research in international marketing.
 Later we have completed task 1 which provide details of international marketing such
as requirements and methods in international marketing.
 Financial and pricing issue that effect the business organization in international
operation.

REFERENCES
 JACQUOT, S., 2021. ARTICLE VI RETHINKING STANDARDIZATION VERSUS
ADAPTATION OF INTERNATIONAL MARKETING STRATEGIES: POST-
PANDEMIC VIEWS. Post-COVID-19 Perspectives on International Business. p.123.
 Jinno, H., Abe, H. and Iizuka, K., 2017. Consideration of ERP effectiveness: From the
perspective of ERP implementation policy and operational
effectiveness. Information. 8(1). p.14.
 Le Meunier‐FitzHugh, K., Cometto, T. and Johnson, J., 2021. Launching new global
products into subsidiary markets: The vital role of sales and marketing collaboration.
Thunderbird International Business Review.
 Li, F., Larimo, J. and Leonidou, L.C., 2021. Social media marketing strategy: