International Marketing, Innovation, and E-commerce

International marketing,
innovation and e-commerce

Contents
Introduction.................................................................................................................................................3
MAIN BODY..................................................................................................................................................3
CONCLUSION...............................................................................................................................................9
REFERENCES..............................................................................................................................................10

Introduction
International marketing includes the business activities that are designed to direct and
promote the company’s goods and services to the international level and global consumers. e-
commerce comes as a great innovation for the businesses that will helps in promotion and
expansion of the business internationally. Germany is the biggest European market for
international trade that provides a major platform for the trading of consumer products and B2B
products and services. Germany has a great business culture and includes various characteristics
such as business communication, innovations, business etiquette, cost of living, social media
guide and effective e-commerce activities. Marks and Spencer is a multinational retailer
organization and has a great potential to expand their business globally. This report will include
the segmentation, targeting and positioning analysis of the Marks and Spencer in Germany and
report also highlight the ‘glocal’ approach in international market.
MAIN BODY
Analysis of segmentation, targeting and positioning