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International Marketing Assignment - The Qbic Hotel

   

Added on  2020-10-05

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International Marketing
International Marketing Assignment - The Qbic Hotel_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3P.1. Analysing the scope and key concepts of international marketing.................................3P2. The rationale market internationally and e various routes to market the Qbic Hotel canadopt.......................................................................................................................................4M.1 Opportunities and challenges that marketing internationally presents to Qbic Hotel....4P.3 Key elements and selection process to utilize when entering into international market..5P.4 Using examples, the different market entry strategies, including the advantages anddisadvantages of each.............................................................................................................6M2. Describing the market evaluation criteria and entry strategies, and makingrecommendations for The Qbic Hotel....................................................................................7D.1. Critical evaluation of the international market context, including insight into how QbicHotel should adapt their marketing strategies for various markets........................................8P.5. Present an overview of the key arguments in the global versus local debate.................8P.6. Investigate how the product, price, pricing and promotional distribution approach differsin a variety of international contexts......................................................................................9M3. Evaluate the context and circumstances in which Qbic Company should adopt a global orlocal approach.......................................................................................................................10M4 & D2. Determining and articulating in detail to adapt the marketing mix in differentinternational markets............................................................................................................11P.7 Analyse the various international marketing approaches Qbic Hotel can adopt............11P.8.Compare home and international orientation and ways to assess competitors..............12M5. Various marketing approaches and competitor analysis in relation to organization andmake recommendations........................................................................................................12D3. Recommendation to maximise opportunity in international context.............................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONInternational marketing means when company is operating in more than one country.International marketing is the application of principles of marketing. When company overseas oracross national borders than company seems to be International Company. Multinational processof planning and executing the concept of marketing. In this context, Qbic Hotel of London ischosen. It operation in London is wonderful with comfortable rooms with big restaurants. In thisassessment we are going to introduce the international marketing and demonstrating howmarketing contributes to business. This aim of this assessment is to evaluate the key factors foroperating in International market, and also investigate the elements of the marketing plan toadapted or standardized across international markets. This assessment also demonstrate how toorganise and evaluate the international marketing. This context also analysis the variousinternational marketing. This assessment also includes the economy and infrastructure, politicalelements of international marketing. P.1. Analysing the scope and key concepts of international marketingThere are many challenges that have been faced by Qbic hotel to operate its business inInternational Marketing because there are several factors that have great impact on the venturewhen company is dealing in more than many countries. When company deals in internationalmarketing, it does not only exchange goods and services but also needs to follow the rules andlaws of different countries which company is operating. Qbic hotel wants to expand its businessinternationally because company wants to increase its share of marketing. Hotel wants to operateglobally. Scope and Key Concepts of International Marketing:Significance of expanding Target Market: The target market ofQbic hotel is limited.Concentration of its on domestic market. Qbic Hotel is trying to expand its business utilizing theopportunities to increase the market share.Significance to hike brand reputation: International marketing give hike to brandhonour. International brand that sold internationally is sensed to better than brand solddomestically. The product and services which are widely available is chooses by customersmostly. Unique products are preferred by customer must. Therefore, International marketing hassignificance to hike the brand reputation.
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Door are open for future opportunities: International marketing helps in opening thedoor for future opportunities by which Qbic hotel can grow and expand internationally. Doingoperations in global market not only increase the market share and customers but also improverelation with vendors. Significance in connecting business globally:Qbic hotel is expanding its businessglobally in intention to connect with global customer and want to provide their services indifferent countries. Opportunities in domestic market are limited which is the main reason QbicHotel wants to develop in international market. P2. The rationale market internationally and e various routes to market the Qbic Hotel can adoptQbic hotel wants to develop their business services globally in international market andwants to provide services in different countries. There are various steps and routes that QbicHotel is following to develop their services internationally. The route to come in the internationalmarket is the channel which Qbic hotel is using to work internationally. Export the services:It is the best way to expand the business. Export of the servicesinternationally in different countries. By exporting services, Qbic Hotel has to arrange financeand increase its operational activities like it cannot be done without proper arrangements. Exportis the route which Qbic Hotel is adopting to grow its business globally. Opening the Franchise: Opening franchise is the best way to enter in the internationalmarket. Qbic hotel can open its hotels and restaurants in different countries. By this route, Qbichotel expands its business globally. But requirement of huge fund is needed to open the branchesin various countries. Collaborating: Collaborating means when two or more companies work together toachieve and create the same thing. Qbic can collaborate with other hotels in different countries.The fund and operational activities are divided when company collaborates. Collaboration is alsothe best route to enter in the international business. M.1 Opportunities and challenges that marketing internationally presents to Qbic Hotel To operate in international market is not easy for domestic company like Qbic Hotel.There are lots of problems and uncertainties faced by firms operating in international marketing.In this context, political and economic affairs are the main challenges faced by domesticcompany to enter in the international market. Further, is also includes trade barriers,
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