Comparison of International Markets

International Marketing 0
International Marketing
Comparison and contrast between two International Market

International Marketing 1
Table of Contents
Introduction .....................................................................................................................................2
External Environments....................................................................................................................2
Economic Environment................................................................................................................2
The Economic Environment of China......................................................................................2
The Economic environment of Europe....................................................................................3
The Differences in Economic environment of China and Europe...........................................4
Similarities between Economic environment of China and Europe.........................................4
Financial Environment.................................................................................................................5
Financial Environment of China..............................................................................................5
Financial Environment of Europe............................................................................................5
The Differences of Financial Environment of China and Europe............................................7
Similarities between Europe and China Financial Environment..............................................8
Legal Environment.......................................................................................................................8
Legal environment of China.....................................................................................................8
Legal environment of Europe...................................................................................................8
The Difference in the Legal Environment of China and Europe.............................................9
Similarities between Europe and China Market in terms of Legality......................................9
Political and Cultural Environment of China and Europe...........................................................9
Political and Cultural Environment of China...........................................................................9
Political and Cultural environment of Europe..........................................................................9
The Difference in the political and cultural environment of China and Europe....................12
Similarities in the Political and Cultural environment of China and Europe.........................12
Which market has the greatest potential for immediate development?.........................................13
Conclusion.....................................................................................................................................13

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References......................................................................................................................................15
Introduction
Every country holds its own business environment, which consists of the economic,
financial, legal, political, cultural and social environment. Business completed when it provides
better options for future sustainability, to manage the business in a foreign country there is a
need to deal with many factors like cultural and environmental differences, etc. (Fernando,
2011).
The Business environment is the total of the external and internal environment. Every
business needs significant resources. Proper market conditions need to be verified when the
business is done at a big level. Business at the worldwide level also provides better opportunities
rather than at a lower level (Pailwar, 2014).
Reginald Murray Williams established R.M. Williams in 1932 in Australia. This is an
iconic brand of Australia. R.M. was a person of different nature, who liked to master in all the
world could teach him. This brand provides the best quality of footwear, clothing, and
accessories. R.M. Williams introduces the world how to wear a dress in style. R.M. Williams
worked with many companies. This brand also knows for quality and style.
External Environments
International Markets creates many options for the world to feel Smaller and smaller in
terms of business. Further, it creates many options to expand businesses around the world. It also
helps to create many advanced options in front of the world. One of the surveys which were
taken by the World Trade Organization according to the size of the international market
increased 33 times between 1951 and 2010 (Guy, 2009).
Economic Environment
The Economy of every country plays a vital role in the success of every business at a
grand level. The estimation of The People’s Republic of China with an estimated US$19.51
trillion, the European Union with US$19.18 trillion (CIA, 2016).

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The Economic Environment of China
China position in the international market has grown undoubtedly over the past decades.
Beijing has become an avoidable partner in any matters of global concern. China holds an
impressive economic growth rate. Beijing holds second place for the highest military expenditure
(Managi & Kaneko, 2009).
The Economic environment of Europe
Europe holds many globe dominant businesses but Europe’s performance in evolving
more of them is not enough. Europe needs to support its companies in term of creating new
business opportunities and upgrading their labour skills (Doing Business in Europe, 2018).
(Pew Research Centre, 2019)
This source indicates the top economy of the world which shows that China holds a better
economy than Europe and rather than any other countries in this world as well.