INTERNATIONAL MARKETING.

INTERNATIONAL
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1. Identification, analysis, and evaluation of the scope and key concepts of international
marketing as a whole...................................................................................................................1
P2. Discussion and formulation of various ways by which a firm can enter international
market without any hassle and also evaluating its routes............................................................2
M1. Identification and detailed analysis of the various opportunities and challenges that an
organisation faces in international marketing..............................................................................3
D1 Produce a critical evaluation of the international market context, including insight into how
organisations should adapt their marketing strategies for various markets.................................3
TASK 2............................................................................................................................................4
P3 Evaluate the key criteria and selection process to enter in international market....................4
Different strategies to enter in market with its advantages and dis-advantages..........................5
M2 Apply the market evaluation criteria, entry strategies and make recommendations for the
organisation..................................................................................................................................6
TASK 3............................................................................................................................................7
P5 Overview of key arguments in local vs global debate............................................................7
P6 Investigate how the product, pricing, promotional and distribution approach differs in a
variety of international contexts..................................................................................................8
M3 Evaluate the context and circumstances in which an organisation should adopt a global or
local approach, highlighting the implications of doing so...........................................................8
M4 Determine and articulate in detail how to adapt the marketing mix of a selected
organisation in different international markets............................................................................9
TASK 4............................................................................................................................................9
P7 Explain and analyse the various international marketing approaches organisations can
adopt............................................................................................................................................9
P8 Compare home and international orientation and ways to assess competitors, outlying the
implications of each approach...................................................................................................10
Recommendations for the company..........................................................................................11

M5 Evaluate various marketing approaches and competitor analysis in relation to an
organisation and make recommendations on how they should operate in an international
context........................................................................................................................................11
D2 Produce a critical evaluation of how the marketing mix is applied to a range of
international contexts.................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13