SWOT Analysis of American Big Four Wine Company

International Marketing
Australian Big Four Wine Industry

Introduction
• SWOT Analysis refers to various internal and external factor
that affects the future performance of business enterprise.
• SWOT stands for Strength, Weakness, Opportunity and
Threat. This technique focuses on maintaining the balance
between micro resources and competency of an organisation
and macro threats.

SWOT Analysis of American Big Four Wine
Company
• American Big Four Wine Company consist of Beringer Blass,
Orlando-Wyndham, BRL Hardy and Southcorp.
• From the last 15 years, Australian wine company has hold a
major share of international market on the basis of product
range, technological innovation, consistent quality and
reasonable pricing.

BERINGER BLASS
• Merger between Wolf Blass and Milder in 1991.
• Acquired by Foster's Brewing Group.
• Announced Joint Venture with Vina Sanata in 1997.