International Marketing Management

INTERNATIONAL
MARKETING
MANAGEMENT

Table of Contents
INTRODUCTION.......................................................................................................................................3
Examine the market entry strategy of green chef in Germany................................................................3
Explaining global trends and their application in the local environment.................................................4
Analyzing country specific communication..............................................................................................6
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
The present report is based on the topic international marketing which is termed as the
multinational process that is related to planning, executing, conception, and pricing, promotion
Anne distribution of different types of ideas along with this it also includes quotes and services
that will result in satisfying individual and organizational objectives. The report will discuss
about the our company can help new channel of distribution by entering into joint venture with
Amazon to expand their choice of dinner kits online and offering fast delivery to Amazon prime
customer. The chosen form of the report is green chef. Later on it will also discuss about the
global trends in their application in the local environment which will include rethinking
sustainability and coronavirus. Under their hand it will also give the information about country
specific communication that is based on segmentation, cultural insights and social media.
Examine the market entry strategy of green chef in Germany
To expand their marketing Germany the green chef can come in joint venture with Amazon as it
is known as the one of the top companies in the world which deals in fulfilling their all
customer’s needs (Mohammadian, Mirbagheri and Khanlari, 2019). The company want to
launch and expand their business in Germany because the market for this type of the products are
very larger along with this most of the employers want that they should get a good delivery kit
on the faster basis. Joint venture is known as the capital commitment that is based on the equity
in this both the owner and the other person share ownership and control that is based on 50%.
Along with this both have separate legal entity and this joint venture is based on very short
duration. the green chef have to follow different types of strategic alliances when they will
coming to the joint venture with Amazon that they have to become no child, non-equity this is
for limited and short duration and it is only suitable if rapid innovation, critical mass required
and other things. Green chef is coming enjoying mentor only because they want to the customer
of them is on West taken prime membership that day will offer one day delivery for the
members. Is in this the partner are also from different countries. The advantage for green chef to
come in partnership is sharing of risk, long run market penetration, financial commitment and
pooling of expertise on the other hand it will also result in disadvantage and tension that is to be