Entering Indonesian Market: Opportunities and Challenges

This report examines the feasibility of Alana's Company entering the Indonesian market. It analyzes the political, economic, socio-cultural, technological, environmental, and legal factors that can affect the business. The report also discusses the marketing objectives and implementation strategies for success. The target market in Indonesia is identified using market segmentation strategies. The report concludes with recommendations for entering the Indonesian market.

International Marketing
Management

Executive Summary
The report was made for the reason to look at whether it is practical for Alana's Company to
enter Indonesian's market. Be that as it may, Alana's Company was set up in 2011 for building up
the home-made new formula and delivering the bona fide sauce from particular rich flavors from
various societies around the globe. As of now, Alana's doesn't have particular momentary
objectives, which could be influenced to the Alana Lowes Sauce Company. What's more a few
elements, which incorporate political, monetary, socio-social, innovative, natural and legitimate
likewise influenced into the business. The PESTEL investigation above has demonstrated that
the open doors that Indonesia showcases have positive outcomes as opposed to the dangers.
Moreover, the current and rising contenders happen which will influence the business
opportunity so as to enter Indonesia advertise.
The advertising "Shrewd" goals and the showcasing blend system (4P's) in term of spot, item,
cost, and advancement had been talks about in this report to defeat the issue. Additionally the
objective market in Indonesia was distinguished by utilizing promoting separation methodology
which reason to endure Alana's business in Indonesia. What's more the execution and assessment
of the business action all together entering Indonesia market will be led from 4" quarter of 2019
until the finish of year 2020. The business action will be assessed by the focal organization
which situated in Australia.

Table of Contents
Executive Summary.........................................................................................................................2
INTRDUCTION..............................................................................................................................4
Current strategies.........................................................................................................................4
Environment analysis...................................................................................................................5
3.1 Political analysis:...................................................................................................................5
3.1.1 Government Relations....................................................................................................5
3.2 Economic analysis.................................................................................................................5
3.2.1 Inflation rate....................................................................................................................5
3.2.2 Exchange rate..................................................................................................................5
3.2.3 Gross domestic product..................................................................................................6
3.3 Socio-cultural.........................................................................................................................6
3.3.1 Life style.........................................................................................................................6
3.3.2 Hofstede Cultural Dimension.........................................................................................6
3.4 Technological environment...................................................................................................7
3.5 Environmental........................................................................................................................8
3.6 Legal Environment................................................................................................................8
4. Marketing objectives...................................................................................................................8

5. Implementation............................................................................................................................9
CONCLUSIONS...........................................................................................................................10
REFERENCES..............................................................................................................................11

INTRDUCTION
In 2012, Alana invented another sauce formula and objects called Alana sauce. The reasons for
Alana's acquisition of these items are due to a donation to the food industry, which features
structured food launches across Australia, including the famous "Masterchef Live and the" Great
ood and Wine Show " national (Lowes Alana. 2013). The sauce contains assorted sauce that
softens dinners, at least we are increasingly surprised to sell barbecue sauce. All these sauces are
a native formula created from rich and unique flavors from outdoor companies around the world
and vibrant and a spicy choice compared to the usual tomato or straight stew, they do not have
confused eyes, flavors or they dry and tested for hall (Bmag 2013) .Do just look for these items
in the Coles grocery store and buy the web through the Alana website. In this report we will
discuss the company's vision, an essential and current method of organization, SWOT and
PESTEL analysis will be applied to determine the system for achieving the objectives. in
addition, differentiate the method of electronic promotion to achieve organizational objectives
and recommendations (Alana's 2013).
Current strategies
With Alana's new sauces on the market, it's difficult to offer their products to the general public.
In addition, in order to be recognized on the market, Alana updated Porter systems, which are
generally cost, divestment and substitution authorities (Fletcher et al. 2014, 302). For the cost
management approach, Alana realized the lowest production and ownership costs with the goal
that the cost of their item is lower than its competitors and wins a large chunk of the entire
region. The decomposition method used by Alana places Alana's goal on at least two objective
market portions, with high costs.

Environment analysis
3.1 Political analysis:
3.1.1 Government Relations
Indonesia has strong relations with another country (Global edge 2012). Indonesia is the only
person in Asia-Pacific economic cooperation (APEC). Currency Partnership Agreement (EPA).
Southcast Asian Country Relations (ASEAN), Organization of the Islamic Conference (OIC) and
Intergovernmental Organization on Indonesia UGG (Global edge 2012). At present, Indonesia
and Australia have terrible political relations with respect to researchers on refuges, human rights
and fear-based violence (Tapsell 2014). Therefore, tariff and import exercises will be more
diligent due to the terrible political link between Indonesia and Australia. This demonstrates the
embarrassing political connection between Indonesia and various countries, for example
Australia risks that the Alana company is aware of its object with Indonesia.
3.2 Economic analysis
3.2.1 Inflation rate
Indonesia has an uncertain expansion rate compared to Australia. This uncertain blowing rate is
indicative of Indonesia's high expansion rate in 2019. This indicates that Alana Company * will
have to face a high degree of blowing to trade its activities with Indonesia. This paper indicated
that the IPC boom in Indonesia is receiving a boost that lowers the sauces deal.
3.2.2 Exchange rate
Indonesia has a crippling currency conversion status compared to Australia. This uncertain
currency exchange scale points to Indonesia's slow pace of change. As a result of this definition,
Alana Company will sell its products at the lowest cost due to Indonesia's low conversion rate.
After all, this unstable cash conversion ladder will pose a risk for the group to expand its
business.

3.2.3 Gross domestic product
In 2019, total gross domestic product (GDP) in Indonesia is approximately $ 1278.04 billion
(World Bank 2020). In addition, Indonesia also has high GDP growth of around 6.2 percent in
2019 (commercial finance 2020 issues). Therefore, Alana Company expands its article contracts
as customers go through additional funds to purchase their article. This will present reasonable
open doors for Alana Company to ship their item to Indonesia.
3.3 Socio-cultural
3.3.1 Life style
Several different angles affect Indonesia's lifestyle, such as the wage level of Indonesian
customers. The pay of the Indonesian public may vary from low wage to high wage. Moreover,
most customers living in Indonesia's capital, Jakarta, would be at the center of a significant pool
of paying executives who could purchase the Alana item (Prasetyo and Yulianitingsih 2009).
Therefore, the Alana group should know the specific wage levels within Indonesian clients. This
shows the open doors for the company Alana to enter the market in Indonesia.
3.3.2 Hofstede Cultural Dimension
There are some social measures by Hosfstede that could help Alana manage its products for
entry into the market in Indonesia. Just out of the ordinary, collectivism against individualism is
characterized as a general public position that reflects whether people's mental self-portraits are
marked down to "I" or "we" (Hosfstede 2013). therefore. The distance of the force is
characterized as the communication of what the least desirable from society admits and expects
the powcr to be distributed asymmetrically (Hofstede 2013). rather, uncertainty is characterized
by communicating what individuals in society feel strange with vulnerability and equality
(Hofstede 2013) Fortunately, Time Oricntation is characterized as negotiating and setting goals
to achieve goals. Finally, femininity versus masculinity is characterized by the way in which
socialism in a given country decides to adhere to more human-led norms. Sixties, pragmatism is
characterized by how people can adapt to changes in the present. Ultimately, indulgence is
classified as the antithesis of a particular tendency towards life (Hosfstede 2013).

Contrary to the basic idea of the proposal, Indonesia has told Australia that Indonesia is a global
gathering country in which they can all cooperate in all their different collections and ideas
( Hofstede 2013). Indonesia is seen as an indivisible country, given its strong separation of
power, which means that a low-level collection of individuals must make all the choices that
make the most important meeting of individuals half (Hofstede 2013). The levels of vulnerability
between Indonesia and Australia are comparable here and there (Hofstede 2013). They have
comparable ideas in handling the problems that are occurring in the country and are keen to have
direct contact with the archives of others to reach fantastic agreement and timely capability
(Hofstede 2013). Nonetheless, Indonesia is largely a short-lived set-up because its lifestyle
somewhere behind has taken a choice (Hofstede 2013). This could make Australia so profitable
in working together (Hofstede 2013). Indonesia also has a low level of virility (Hofstede 2013).
They each have a unique status of valuc and the lower class is not confused with the institution /
privilege (Hofstede 2013). Moreover, the choices made by the boys are more common than the
women's (Hofstede 2013). From now on, the woman's intended documents become less
controlling when official choices are made (Hofstede 2013).
3.4 Technological environment
The poor quality of Indonesia's innovative foundations indicates the absence of a transport
structure (State Library 2013), the appalling nature of a road foundation. And also the quality of
a low railway base (Indonesia Shipping Report 2012) for building the business in Indonesia.
After all, most of the eksporter who sends the item from abroad is canceled due to the terrible
road frame. As a result of this definition, the road constitution and the railway framework
become an unjustified basis for the transaction in Indonesia, which constitutes a danger for the
Alana Company in the market in Indonesia. Again, Indonesia has a high standard of air transport
cadres (World Bank 2013). Therefore, most buyers use air structures to transport their items from
another country. By definition, the air base must be more efficient, faster and more convenient
for the construction of the transaction, which reflects reasonable open doors for Alana Company
to do its thing exposed in Indonesia.

3.5 Environmental
Indonesia has started its own reuse activity, for example the Dallang Collection to reuse the
plastic material (Reduce, reuse and recycle in Indonesia 2010). As a result of this definition,
Alana's company should know about creating her item with glassware to make her item known to
Indonesia. Therefore, this poses a risk for Alana's company to enter the market in Indonesia.
3.6 Legal Environment
Indonesia has limited prerequisites for importing the object from abroad to consolidate and
improve the strength of society with regard to sanitation and in addition the high nutritional
nature (Food and Agriculture Standards 2013). Despite this definition, Indonesia needed a
planning approach that should be managed by an area operator or freight forwarders (Food and
Agricultural Standards 2013). There are certain principles that buyers need to follow, for
example
 For product produced under license, the Indonesian organization's license and an
information letter from the foreign commercial structure (Food and Agricultural
Standards 2013).
 For imported articles, a letter of reference from the foreign commercial structure, a
certificate of well-being and a radiation test according to the law in force.
Therefore, Alana Company must follow Indonesia's import instructions to export its items to
Indonesia. This showcases a company for Alana to ship their products to Indonesia.
4. Marketing objectives
Transition objectives (less than one year):
Protection Strategy:
 Open a new store in Indonesia's capital called Jakarta between the mall and the end of
2019.
 Increase brand awareness in Jakarta, Indonesia by 10% by the end of 2019.

 Support the image of Alana's sauce in the capital (Jakarta, Indonesia).
Long-term goals (some years):
Development Technology:
 Increase brand awareness in Jakarta by more than or equal to 20% by the end of 2019.
 Increase the piece of cake by more than 5% by the end of 2019.
 Increase in large contracts by more than or equal to 10% by the end of 2019.
 Increase brand awareness to a greater or equal extent by the end of 2019.
5. Implementation
In order for a practice to be effective, a number of companies must be agreed between different
offices. Organizations try to use the presented methods and document potential support to
manage them through the implementation of a framework, but the disappointment of a number of
deployments on a regular basis results from inadequate provision The early stages of the
campaign have arisen due to an unexpected lack of resources or problems.
The performance of the IT framework typically begins with a vendor-approved decision, a
generally concerned approach that identifies the established rules, the break times and a plan of
allowances for each. the entire deployment process. The requirements of the agreement could
include the implementation of the framework rules framework, the penalties identified by
problems and references in the mode of use, the documentation, the preparation and production
of prerequisites for the objects just as the merchant's support after which the plot becomes active
in case of problems. Organizations benefit from having the noble and gritty prerequisites allowed
to be listed in hard copy as it provides clear needs to management and customers at various
levels throughout the process. Process and it is up to the seller to do the thing.

CONCLUSIONS
To conclude, Alana is another founding organization in Australia, which submits its products to
advertising from Indonesia. The definition of knowing the Indonesian ad is because Indonesia
has a lot of barbecue sauce, so opening the doors will be fantastic for the Alana company to enter
the Indonesian market. In addition, the company should also consider risks and deficits to enter
the Indonesia market. In this report, the specific, measurement, convenient, real-time and
additional (SMART) destinations and the advertising system (4P, for example, product, position,
promotion and price) were all promotion to enter the Indonesian market.

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