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International Marketing Management Analysis Report

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Added on  2020-11-12

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This report is on "marketing management of Sunsilk". Present report based on Sunsilk company is UK base company which provide health care and beauty care product to the customer. This report includes Sunsilk company supermarket location in Australia and also explains about products and services offer to the customer. Further, analysis the competitor of Sunsilk and its key challenges and recommendation. This management process of Sunsilk plays a significant role in launching a new product in the market and increase the range of selling off existing products that help to increase profitability and build an image in the market.

International Marketing Management Analysis Report

   Added on 2020-11-12

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International marketingmanagement analysis report
International Marketing Management Analysis Report_1
Table of ContentsINTRODUCTION ..........................................................................................................................3ASSESSMENT 1.............................................................................................................................3Name of the supermarket with location .....................................................................................3product and global international brand ......................................................................................4customer profile and behaviour ..................................................................................................6competition analysis ...................................................................................................................7Marketing challenges and recommended strategies for Sunsilk ................................................9CONCLUSION .............................................................................................................................10REFERENCES .............................................................................................................................12
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INTRODUCTION Marketing management is the process of planning, organising , monitoring andcontrolling the marketing activities like branding , advertising , promotion and desgin of theproduct . This management process play significant role for launching a new product in themarket and increase the range of selling of existing product that helps to increase profitabilityand build image in the market. marketing management user to prepare strategies in such way thathelps to reduce cost of selling and distribution of product so company can provide product in theglobal market (Pulka, Ramli and Bakar, 2018).present report based on Sunsilk company is UK base company which provide health careand beauty care product to customer. This report include Sunslik company supermarket locationin Australia and also explain about product and services offer to customer. Further , analysis thecompetitor of Sunslik and its key challenges and recommendation.ASSESSMENT 1Name of the supermarket with location Woolworth supermarket provide Sunslik brand product in international market. it is anAustralian supermarket supply chain owned by Woolworth limited. headquarter of thesupermarket established in Bella Vista , Australia and new south Wales. Recently they havearound 1000 store across the Australia. Woolworth supermarket generate revenue 56.726 billiondollar over a year and total 115000 workers engaged with the supermarket they provide betterservices to customer. Woolworth supermarket deliver groceries product like vegetables , fruit ,
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meat etc and also sell magazine , health and but items and household product etc. it provide bestservices through home shopping delivery as well as store services. this super market focus onhome brand delivery , provide premium brand with the range of product and fresh productdelivery to their customers (irajuddin and Kumar, 2018).product and global international brand Owner and history of the Sunsilk brandSunslik company is an UK base company and owner of the company is Unilever . Companyprovide health care and beauty care product to customer .Sunslik was introduce 1954 after they expanded their business through advertisement andintroducing new location all over the world. over the year they introduce sunslik creamshampoo , conditioner and cream etc . In 1970's Sunslik was started manufacturing work intothe 27 countries for expand their business . They have been introduced new product over the yearand 2009 company relaunch as Sunslik co- creation to become the leading company over theworldwide.Product and services offer to customer Sunslik company provide quality product as per customer needs and preference. ◦Hair care product- various type of shampoo (black sunslik , pink sunslik), conditionerwhich is use as dry therapy , protein conditioner etc. ◦Body care products such as Cream , body lotion etc.◦company also offer make up brands for women use.Four P's of marketing mix Marketing mix the fundamental model which use to prepare effective marketing strategies thathelps to enhance company strength and eliminate weakness. it helps to achieve goals andobjectives of the company at the specific time. marketing mix includes product , price ,place andpromotion.productSunslik is the global brand and have wideproduct portfolio. Initially company enter intothe market with shampoo but now they provideother product also like conditioner , sprays andoil product. marketing manager changes or
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