International Marketing Management

International marketing
management:

Table of Contents
Introduction:.....................................................................................................................................1
LO1:.................................................................................................................................................1
give details how the produce and services has develop with the globalisation and identify
current international trends that may involve the certain manufactured goods in next 5 years:
................................................................................................................................................1
LO2:.................................................................................................................................................3
worldwide market explore to show the window of opening towards the item for consumption
in the internationals market....................................................................................................3
LO 3:................................................................................................................................................4
recognize the alive buyer actions in the direction of the cut-throat product in the planned
worldwide marketplace and display the window of chance for designed produce and
services...................................................................................................................................4
LO4:.................................................................................................................................................5
expand the most appropriate marketing approach to use the recognized opportunity.........5
Conclusion:......................................................................................................................................6
References:.......................................................................................................................................7

Introduction:
The international marketing management refers to the function of doctrine of the advertising in
more than one country or across the global market place. it is support on the extension of the
business local marketing objectives or scheme with the help of marketing identification,
targeting the effective one. In the words other it can be stated as multinational process of
executing of plan ,concepts of the pricing and promotion and distribution of goods in the
intention market. organisation are able to expand and grow their operational activities in the
international level with the effective marketing strategies and examining the potential market
and wants and needs of the target customer. Under this reports, the BMW organisation, is a
multinational company providing the luxury cars to its target customer at international market .
further there will be discussion on the opportunities which helps in expanding a their business at
the global market and to make the effective marketing strategies. (Busnaina, and Woodall,
2015.)
LO1:
give details how the produce and services has develop with the globalisation and identify current
international trends that may involve the certain manufactured goods in next 5 years:
The BMW organisation are able to increase their business activities in the international market
due to the globalisation , as it helps the company to operates in many country alone with the
local market and domestic market places. In the references with the BMW organisation , there
are planning to come up with the new series of X car in the international market and also
expand their operational business at the global. With the effect of the globalisation and
liberation the organisation are to grow their business from the local market to the international
level. The macro factor which are present in the external environment of the organisation helps
them to evolved their goods and services and examine the global trends which can affects the
product in the market places: (Chen, 2016. )
Political factor: here , the various rules and regulation set by the government are included,
which helps the company to operated at different global market and place their goods in the new
market.
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