International Marketing Management

International Marketing Management,
Entrepreneurship and Innovation

TABLE OF CONTENT
 Introduction
 Evaluate international marketing research techniques for a chosen market
 Methods of choice for entering market place
 Choice of distribution channels for export of identified products / services
 Identify & evaluate a target market for new product and selection of market segment
 Conclusion
 References

INTRODUCTION
 International marketing can be referred to as the
procedure of application of marketing techniques as
well as principles on a worldwide scale with a view
to enhance the market share of organisation.

EVALUATE INTERNATIONAL MARKETING
RESEARCH TECHNIQUES FOR A CHOSEN
MARKET
 The ways to carry out international marketing
research are identified to be Desk Research and
Survey Research.
 Hereby, the former seeks to collect data by way of
documentary sources or other types of published and
unpublished sources.
 .