Intranational MARKETING MANAGEMENT OF PROTON Berhad
20 Pages4516 Words479 Views
University Of Wales
International Marketing Management (Sblc7016)
Added on 2021-09-22
About This Document
In this context, this report is going to develop a better understanding of both the offline and online marketing approach and the way this approaches are effective for Proton Berhad. Introduction 3 Assignment one 3 Benefits of market led distribution approach 3 Respond to demand 3 Building customer value 3 Increase profit 4 Compare to alternative distribution planning 4 Reasons for adopting market led distribution approach 5 Market-led approach in international distribution 6 International distribution planning 6 Market led distribution principles 8 Assignment two 8 Evaluation of the online marketing activities 8 Potential benefits
Intranational MARKETING MANAGEMENT OF PROTON Berhad
University Of Wales
International Marketing Management (Sblc7016)
Added on 2021-09-22
BookmarkShareRelated Documents
Running Head: INTERNATIONAL MARKETING MANAGEMENT INTERNATIONAL MARKETING MANAGEMENT Name of the Student: Name of University: Author Note:
1INTERNATIONAL MARKETING MANAGEMENT Executive Summary Proton Berhad is a renowned automobile manufacturing company in Malaysia. The company intends to expand its market in the international platform. In this context, this report is going to develop a better understanding of both the offline and online marketing approach and the way this approaches are effective for Proton Berhad. The offinle marketing approach encompasses the concept of market-led method. It refers to the direct marketing practice with the customers. In other hand, the online marketing strategies are also discussed that can able to influence the customers through digital promotions. From that perspective the report seems to be authentic and effective enough to get a clear picture of the internal market penetration strategies.
2INTERNATIONAL MARKETING MANAGEMENT Table of Contents Introduction......................................................................................................................................3 Assignment one...............................................................................................................................3 Benefits of market led distribution approach...............................................................................3 Respond to demand..................................................................................................................3 Building customer value..........................................................................................................3 Increase profit..........................................................................................................................4 Compare to alternative distribution planning..............................................................................4 Reasons for adopting market led distribution approach..............................................................5 Market-led approach in international distribution.......................................................................6 International distribution planning..............................................................................................6 Market led distribution principles................................................................................................8 Assignment two...............................................................................................................................8 Evaluation of the online marketing activities..............................................................................8 Potential benefits.........................................................................................................................9 Maximising customers...........................................................................................................10 Fast and effective...................................................................................................................10 Minimise competition............................................................................................................10 Long term perspective...........................................................................................................11 Critical evaluation planning.......................................................................................................11