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Intranational MARKETING MANAGEMENT OF PROTON Berhad

20 Pages4516 Words479 Views
   

University Of Wales

   

International Marketing Management (Sblc7016)

   

Added on  2021-09-22

About This Document

In this context, this report is going to develop a better understanding of both the offline and online marketing approach and the way this approaches are effective for Proton Berhad. Introduction 3 Assignment one 3 Benefits of market led distribution approach 3 Respond to demand 3 Building customer value 3 Increase profit 4 Compare to alternative distribution planning 4 Reasons for adopting market led distribution approach 5 Market-led approach in international distribution 6 International distribution planning 6 Market led distribution principles 8 Assignment two 8 Evaluation of the online marketing activities 8 Potential benefits

Intranational MARKETING MANAGEMENT OF PROTON Berhad

   

University Of Wales

   

International Marketing Management (Sblc7016)

   Added on 2021-09-22

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Running Head: INTERNATIONAL MARKETING MANAGEMENT
INTERNATIONAL MARKETING MANAGEMENT
Name of the Student:
Name of University:
Author Note:
Intranational MARKETING MANAGEMENT OF PROTON Berhad_1
1INTERNATIONAL MARKETING MANAGEMENT
Executive Summary
Proton Berhad is a renowned automobile manufacturing company in Malaysia. The company
intends to expand its market in the international platform. In this context, this report is going to
develop a better understanding of both the offline and online marketing approach and the way
this approaches are effective for Proton Berhad. The offinle marketing approach encompasses
the concept of market-led method. It refers to the direct marketing practice with the customers.
In other hand, the online marketing strategies are also discussed that can able to influence the
customers through digital promotions. From that perspective the report seems to be authentic and
effective enough to get a clear picture of the internal market penetration strategies.
Intranational MARKETING MANAGEMENT OF PROTON Berhad_2
2INTERNATIONAL MARKETING MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Assignment one...............................................................................................................................3
Benefits of market led distribution approach...............................................................................3
Respond to demand..................................................................................................................3
Building customer value..........................................................................................................3
Increase profit..........................................................................................................................4
Compare to alternative distribution planning..............................................................................4
Reasons for adopting market led distribution approach..............................................................5
Market-led approach in international distribution.......................................................................6
International distribution planning..............................................................................................6
Market led distribution principles................................................................................................8
Assignment two...............................................................................................................................8
Evaluation of the online marketing activities..............................................................................8
Potential benefits.........................................................................................................................9
Maximising customers...........................................................................................................10
Fast and effective...................................................................................................................10
Minimise competition............................................................................................................10
Long term perspective...........................................................................................................11
Critical evaluation planning.......................................................................................................11
Intranational MARKETING MANAGEMENT OF PROTON Berhad_3
3INTERNATIONAL MARKETING MANAGEMENT
Relevant online marketing plan model......................................................................................12
Reach.....................................................................................................................................12
Act..........................................................................................................................................12
Convert..................................................................................................................................13
Engage...................................................................................................................................13
Conclusion.....................................................................................................................................13
Reference.......................................................................................................................................15
Intranational MARKETING MANAGEMENT OF PROTON Berhad_4

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