International Marketing Management

International
Marketing
Management

EXECUTIVE SUMMARY
This report will show how it is necessary for the company to analyze all the aspects before
entering into international market. Also this report covers a brief aspect of the consumer buying
behavior in Germany for goods which are related to furnished goods.

Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................5
Evolution of furniture market with globalization and current global trends that affect its
market in next 5 years..................................................................................................................5
TASK 2............................................................................................................................................6
International Market Research.....................................................................................................6
TASK 3............................................................................................................................................7
Consumer behavior in the market................................................................................................7
TASK 4............................................................................................................................................8
Suitable marketing strategy.........................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10