International Marketing Management: PESTLE Analysis and Marketing Mix for Riversimple Rasa

IMA7001 International
Marketing Management

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PESTLE model, marketing mix and their merits.........................................................................3
2.1 The macro- environmental risk factors..................................................................................6
2.2 The problems related to the implanting a successful marketing mix....................................8
Recommending the country and market entry strategy.............................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
International Marketing management is the marketing activity outside the geographical
borders. It can be referred as the application of marketing practices on the people/ customers
outside the country and satisfy their demands and serve in more than one country (Morgan, Feng
and Whitler, 2018). Riversimple Rasa is a hydrogen- power fuel cell electric vehicles
manufacturer located in Llandrindod Wells, Wales, United Kingdom. Founded in 2007, currently
it only operates in United Kingdom and is famous for its lightweight small cars. The futuristic
car manufacturer has decided to expand its business outside UK for the first time. The current
report assess the market potential of Canada and Australia. It investigates the environmental
risks, opportunities and the threats that may be associated with developing a successful plan and
select an appropriate market entry method for the selected market of the two. The report uses the
PESTLE analysis method and other marketing tools that may be required to discuss and
understand various factors that may affect the business of the organization in both the countries.
The report analyses and compare the macro environmental risk factors and the issues related to
implementing a successful marketing mix in the respective countries. The present report contains
recommendations about which country the organization should select for their international
marketing approach are provided with justifications based on various theoretical models and
studying the risk factors of each country.
MAIN BODY
PESTLE model, marketing mix and their merits
For analysis both the market PESTLE model or tool can be use so it gives appropriate
result and company easily identify the best country from them to grow their business. River
simple car manufacture based on hydrogen fuel cell eco company, located in Llandrindod wells,
Wales. Thus, company want to expand their business internally then they first know the market
of the country. As company want to expand their business in Australia and Canada, so they first