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International Marketing Management - Assignment
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Added on 2020-04-21
International Marketing Management - Assignment
Added on 2020-04-21
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Running head: INTERNATIONAL MARKETING MANAGEMENTInternational Marketing managementName of studentName of UniversityAuthor note
1INTERNATIONAL MARKETING MANAGEMENTExecutive summaryThe report was developed to focus on the management of international businessconsidering the case study of the organisation Corbiz Maldives. The international marketresearch was done to understand the needs and requirements of the customers and the variousissues and problems had been determined as well such as the cultural barriers, Security issuesand problems related to the Government bureaucracy. The proposed solutions undertaken werecommunication management capacity management technique, implementation of newtechnology, etc. The marketing information system was applied conduct research on the differentmarket segments and obtained relevant data and information about the global market to ensuresuccessful business expansion. The major components of MIS were internal records, marketingintelligence, marketing research while the international pricing strategies were maintained to setthe right kinds of prices for the products offered and gain high level of satisfaction among thecustomers. The integrated marketing communications were managed by enabling convergence ofproducts and customers and by aligning the strategic goals and objectives with the marketingplan. Lastly, the benefits of managing joint ventures also proved to be beneficial for succeedingin business.Table of Content
2INTERNATIONAL MARKETING MANAGEMENTs1.0 Introduction................................................................................................................................42.0 International Market Research...................................................................................................42.1 Difficulties and complexities.................................................................................................42.2 Solutions.................................................................................................................................63.0 Marketing Information System..................................................................................................7Components of MMIS.................................................................................................................84.0 International Pricing..................................................................................................................94.1 Factors affecting price............................................................................................................95.0 Integrated Marketing Communications...................................................................................115.1 Challenges in integrated marketing communications..........................................................116.0 International Market Entry......................................................................................................126.1 Best circumstances for joint ventures..................................................................................127.0 Conclusion...............................................................................................................................13References......................................................................................................................................14Appendices....................................................................................................................................18Appendix 1: International Market Research..............................................................................18Appendix 2: Marketing information system..............................................................................18
3INTERNATIONAL MARKETING MANAGEMENT1.0 IntroductionThe main aim of preparing this report is to analyse the roles and responsibilities of theinternational marketing consultant to the client organisation named Corbiz Maldives. Thecompany is specialized in managing the exporting activities of products such as processes Tunafish and unprocessed tuna loins to expand the business and experience growth in economy too.The company aims to enter the major markets including Korea, Mexico, Turkey, Indonesia andSaudi Arabia. The international marketing management will help the business organization toenter new markets and become successful in the emerging economies of these places and ensurebusiness expansion with ease and effectiveness too (Andrews and Shimp 2017). Corbiz Maldivesis one of the major processor and exporter of tuna fish and tuna loins, which has gained a goodreputation in the market due to its supply of sustainable tuna fish from the Maldives Ocean.2.0 International Market Research Maldives is a place that delivers scenic beauty and tourists can enjoy a relaxing andjoyful time there during vacations. It has more than 1190 coral reefs and offers exceptional viewfor the tourists to spend vacation there. There are many tropical fishes and beautiful coral reefsthat enhances the beauty of the place and also make the tourism companies and fisheries tomanage both local and international business efficiently (Armstrong et al. 2015). 2.1 Difficulties and complexities Corbiz Maldives has faced several issues and difficulties that have hindered thesuccessful progress and prosperity of the nations. Few major issues faced by the companyincluded environmental disasters, changes in international market conditions, communicationissues and problems related to the delivery of services to the customers. The company wants toresearch the market of Mexico for the product present in those market segments (Porcu, delBarrio-Garcia and Kitchen 2012). Currently, the Mexican market lost tuna fish trade battle to the administration of US andso there could be enough scopes and opportunities for Corbiz Maldives to provide abundantsupply of tuna fish to the market and attract more customers (Papadopoulos and Heslop 2014).The popular fishery company in Maldives has managed to export good quality Processed Tuna
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