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International Marketing Management (docs)

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Added on  2021-06-17

International Marketing Management (docs)

   Added on 2021-06-17

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International Marketing ManagementName:Institution:Course:Tutor:Date:
International Marketing Management (docs)_1
Introduction •Definition: International marketing refers to the process of creating awareness of a product in the global market.•Reasons:To increase product and services salesTo maintain market shareTo maintain competitive advantage among others
International Marketing Management (docs)_2
Smithfield Cattle Company•History:Smithfield Cattle Company is family owned by Alf Smith and Bob Levitt.Begun operating in the 1920s by opening butcher shops along busy streets such as BlakeCaptured the attention of potential customers and started producing grain an Feedloft for cattle that favored their growth and developmentCurrently owns about 18,500 heads of cattle, supplying across Australia and other parts of the world.
International Marketing Management (docs)_3
Argentina Beef Business•Argentina a South American nation •Was major global exporter of beef in the past decades.•The prolonged drought in the past two decades affected cattle farming•Ranchers shifted to crop farming creating •Beef consumption remained constant with reduced beef output creating a gap for supply(Jones 2018, p.276).
International Marketing Management (docs)_4

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