International Marketing Management: Doc

Running head: INTERNATIONAL MARKETING MANAGEMENT
International Marketing Management
Name of the Student
Name of the University
Author Note

1INTERNATIONAL MARKETING MANAGEMENT
Abstract
The purpose of the following paper is to discover the marketing strategy analysis of Woolworths
if they expand into China. The importance of the foreign market entry is very important for the
expansion of their business. Woolworths will look to enter the Chinese market. The different
components for entering the Chinese market have been discussed. The different approaches have
been used here like the external environment of China. The religious and cultural issues have
been discussed as well. The market entry strategies are analyzed and the effects of economic
integration and its influence have been described in this paper. The marketing mix of the
company for Woolworths has been highlighted.

2INTERNATIONAL MARKETING MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Challenges for the companies in doing business in another country...............................................3
PEST analysis..................................................................................................................................4
Government intervention in the economy in retail industry............................................................5
Economic integration and its influence on retail industry...............................................................6
Strategy related reasons for expanding to specific country.............................................................6
Choice of entry strategy...................................................................................................................7
Marketing mix.................................................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

3INTERNATIONAL MARKETING MANAGEMENT
Introduction
The following report will focus on the various factors like the international expansion of
the Australian companies. The chosen company for this organization will be Woolworths
(Woolworths.com.au 2018) In this report, the most important things will be discussed for the
international expansion of the company. The basic ideas for expanding the business into another
country will be discussed in this section. The report will be presented by assuming the company
will be expanding their business into the Asian market through China. This will be a huge boost
for the company to expand into China because of the endless possibilities for capturing the Asian
market. The various issues will be discussed here like the external environment of China, the
foreign market entry strategy, the intervention of the Government into the economic
perspectives, the marketing mix of the company and many other things. These things should be
assessed and analyzed properly for gaining an idea about the ways they could diversify their
products according to the needs of the Chinese people.
Challenges for the companies in doing business in another country
The companies in Australia face several difficulties in expanding into the new countries,
especially in Asian ones. It is because of the cross cultural differences and the differences in the
mindsets of the people. The managers eye for global extension but generally they fail in their
objectives if they do not analyze the external environment of the country they will be looking to
expand into (Woolworths.com.au 2018). The organization Woolworths has a very strong brand
reputation and they will need to overcome the challenges in front of them. The different issues
like the incapability of running the marketing campaigns in the target markets will be very
important for the organization to focus on. The human resource plans are very important for the