International Marketing Strategy for Samsung Organization

Running Head: INTERNATIONAL MARKETING MANAGMENT
SAMSUNG ORGANIZATION
International Marketing Management
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International marketing strategy
One of the biggest reasons for selecting international marketing strategy is to target specific
market. This is also considered as exploring the foreign market in order to generate a unique
character. It includes all type of important elements like anticompetitive benefits, operation
cost, haggling and so on (Samiee and Chirapanda, 2019). At present business market
environment has become very complicated and in such case every organization operating in
this business market is in need of support in the form of international market which helps in
generating more profit (Hadjikhani, Lee and Park, 2016). Samsung organization was
established in 1938 by Lee Byung-Chul as trading company. This company has diversified
their business in food processing, electronics, insurances and other segments. In 2017, it has
also entered in chip manufacturing which opened their door for information communication
technology. But as per Samsung organization it is not easy to develop perfect international
approach, it requires lot of efforts and research. With the help of international marketing
strategy, Samsung Company is able to combine the both competitive advantage of native
company as well as competitive advantage of international company in the form of joint
venture (Iblasi, Bader and Al-Qreini, 2016). These local partners are well aware about the
government policies and trade rule which helps organization to expand their business in
foreign soil.
Samsung is operating in most of the countries but when it comes to revenue generation China
is considered as one of the most supportive foreign soil for business. Current GDP of china is
$ 14 trillion which ranks them at number second in the world after US. In addition, China is
having population of 1.43 billion which offers them first rank in population. At present China
is offering perfect business environment which is essential for the effective business. In
addition to this China government is also offering great amount of support to the trade in the
form of their reformed trade policy.
PESTEL analysis of China
Political
China has attained permanent member in Security Council and is having largest land area in
the world. In addition, china is among the top powerful countries in the world. At present

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China is running under Communist Party which is headed by Xi Jinping and is offering a
stable political environment (Rahman, 2018). This party has created much reform in their
trade policies in order to support business because they are aware about the impact of business
in GDP. China political environment is offer cheap labour along with improved infrastructure
which is considered as most important aspect from business point of view. In addition, this
trade policy reform has helped them in attracting almost $ 139 billion FDI towards china
market. This investment can be considered as third largest FDI investment on global level.
Economic
At present China is considered as second economy giant in the business world after US in
terms of GDP. In addition, it is also considered as country having largest purchasing power
background due to their huge population structure. The country has transformed their
economy pattern from center to market base pattern which helped international business
market to expand (Inter china, 2018). But at the same time Country is struggling on the base
of inequality, fast urbanization which has impact the lifestyle of the common people.
Availability of cheap labour is actually helping manufacturing companies to generate more
revenue which is directly increasing the economic stability of the country.
Social
China is considered as huge consumer market due to its large population for any products it
may be cars, mobiles, designer cloths and so on. Huge foreign investment has increased the
wage level of the population which has directly increased the purchasing power of the
individual (Market research report, 2018). This can be considered as important symbol to
expand business in order to generate profit. In addition China literacy rate is about 96.4% and
government is focusing on reducing poverty in the country in order to bring individuals on
same scale. In recent years, company has made tremendous progress in terms of development
as well as in revenue generation in order to eliminate poverty.
Technology
China is birth place of some of biggest giants such as Alibaba, Tencent and other companies.
At present china is rapidly progressing in technology because they have changed their

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traditional approach towards innovative pattern (Blue Ocean University, 2018). They have
eliminated all the possible restriction related to the field of innovation by encourage people
with the mode of education and practical examples. This support environment has helped
china to improve their technology which is the current demand of this changing business
environment in order to remain sustainable. China is continuously focusing on research and
technology and it establishing environment for business market.
Environmental
Development in China has directly impact the natural environment in the form of water, air
and industrial waste. In fact, many NGO are considering China and India responsible for
increasing global warming due to their continuous release of green gases in the environment.
In this situation, government has promised that they have taken this issue seriously and has
introduce all major action which are essential for environment safety in order to support Paris
agreement which was established for environment safety.
Legal
China has introduced many new laws related to employees in order to offer right to protect to
them so that company cannot exploit these section of population based on their economic
position. China government has established Labour contract law 2007 under which no
agreement will be valid until the company will sign a written agreement with the labour
related to employee benefits. Recently China has adopted free trade policies with some
countries which is considered as most important aspect for business relations.
Idea generation for new product
As per the study, it has been seen that medical service sector is becoming most profitable
sector among business market. In this situation Samsung company must offer the most
innovative medical service in the form of emergency drone which will help to eliminate the
changes of risk related to the personal life in the case of emergency (Watts et al., 2019).
Emergency drone will be helpful In the case of heart attacks in which person required rapid
health assistance. With the help of technology company will build such an innovative drone