Report on Business Opportunities for Zokoko Cafe

International Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
COMPANY AND PRODUCT OVERVIEW..................................................................................2
INDUSTRY PROFILE....................................................................................................................2
CONSUMER PROFILES................................................................................................................3
POSSIBLE MARKETS IN ASIA PACIFIC...................................................................................3
Pestle of Japan........................................................................................................................3
Pestle of South Korea.............................................................................................................4
RECOMMENDATIONS.................................................................................................................5
Japan Operations....................................................................................................................5
South Korea Operations.........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
International marketing is considered as the combination of diverse activities which are
performed by business firm to expand business at worldwide scale. By having an effective
consideration of international marketing, the business entity can focus on commercial advantages
of global operations and meet sustainability (Papadopoulos and Heslop, 2014). In the present
report, business opportunities for Zokoko Café will be identified by having proper evaluation of
diverse factors. In this respect, industry’s profile and potential of new markets will also be
analysed so that better understanding can be developed. Zokoko is a chocolate factory and café
which operates its business from Australia. One of the key specialities of café is that it allows
guests to observe chocolate making process with a purchase of bars and other delights.
COMPANY AND PRODUCT OVERVIEW
Zokoko is considered as a chocolate factory which also serves its customers number of
delights in its own café. Process of factory visit with café is being designed together under one
roof with a motive to enhance customer’s experience. In addition to this, it can be said that
Zokoko Café is associated with various features and its speciality is beautiful chocolates.
Company offers a wide range of products to its customers. Classification of products can be as
handmade chocolates, single origin chocolate bars, cakes and sweet treats. Along with this,
company also offers coffee as a drink using its own roasted Morgan’s Coffee. In addition to this,
Zokoko Chocolate factory also offers crackles, dark fudge brownie, etc. A wide range of
chocolate products and snacks attracts several customers and allows business firm to accomplish
its goals and objectives. Company is specialised in Chocolate products and allows customers to
know how well they are in the chocolate making by allowing them to visit Chocolate
manufacturing process.
INDUSTRY PROFILE
In addition to this, it can be said that Chocolate manufacturing firms in Australia are
facing number of issues in terms of consumer preference changes. In order to meet such aspects,
the businesses are focused towards need identification in desired manner. It has been noticed that
consumers are more attracted towards premium products in order to meet their needs. Total
revenue of chocolate industry within Australia is 6 billion dollars. It indicates that growth of
sector is being recorded as 2.2 percent in year 2013-2018. Along with this, employment