Scope and Concept of International Marketing

International
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1 Analyse the scope and concept of International Marketing...................................................1
P2 Discuss the rationale for an organisation to want to enter internationally and describes the
various routes to market they could adopt..................................................................................2
P3 Evaluate the key criteria and selection process to use when considering which international
market to enter.............................................................................................................................3
P4 Explain using different examples, the different marketing strategies including the
advantage and disadvantage of each...........................................................................................4
CONCLUSION...............................................................................................................................6
References:.......................................................................................................................................7

INTRODUCTION
International Marketing can be defined as the selling a goods and services to the
customers at local, regional, national and international level with the purpose of generating profit.
When success and recognition of company in a particular nation is increased it aims to expand its
business operations in overseas market, providing goods and services that matches the needs and
demands of overseas customers(Martin, Javalgi and Ciravegna, 2020). Therefore, International
marketing comprise of activities which are designed to plan, price, promote and distribute the
idea, goods and services to more than one country that satisfy consumers needs and wants, the
with a purpose of making profit. Coca-cola company is a one of leading manufacture of coco-
cola, a carbonate soft drink. On may 1886, Dr. John Pemberton served world's first coco-cola as a
temperance drink at Jacob's pharmacy. Since then, the company has evolved and turned into a
total beverage company. The report covers, Meaning and scope of international marketing along
with different strategies to enter into a overseas market.
MAIN BODY
P1 Analyse the scope and concept of International Marketing
With the advanced rapid technological innovations, means of communication and
transportation facilities have reduce the physical distance and have promoted the world as a
global village. Coca-Cola in a global market is addressing the common needs and demands of
consumers and putting their efforts to cater their needs in a best possible way. International
marketing is concerned with sale, promotion and distribution of idea, goods and services beyond
the political boundaries of one nation, adhering to the stated rules and regulations of a overseas
country or market. International marketing addresses the needs of the customer according to
which company design and develop a product that matches their needs.
Scope of International marketing
International marketing has a wide scope of operations and covers a different types of activities
which are :
 Products and services :- Basis of marketing is the company's products and services.
Marketing activities no longer exists forgo products and services (Gnizy, 2019).
Marketing of a product comprise of type and nature of product, product planning and