International Marketing of Zara
Added on 2021-02-20
11 Pages2880 Words36 Views
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INTERNATIONALMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1Critically Evaluating trend in the international market in fashion market..................................1Section 2...........................................................................................................................................3Summary of products and market focus of Zara.........................................................................3Basis for current competitive advantage.....................................................................................3Strategic marketing challenges in international competitive position........................................4Section 3...........................................................................................................................................5Recommendations for building sustainable competitive advantage in future............................5Implementation actions that will be critical in building the competitive advantage...................5CONCLUSION ...............................................................................................................................6References........................................................................................................................................7
INTRODUCTIONInternational marketing is the concept that develops the international brand that containsthe long lasting results for the company. In other words, global marketing concept view an entireset of country markets that spread all over the market goals. International marketing is thecomplex and difficult process in order to beat the consumer needs and wants. Present researchwill be based on international marketing in the context of Zara which is the international brand inclothing sector. Furthermore, the study will be explaining about the international market sectoralong with their background details and also outline the concept of sustainable long term globalmarketing strategy.Overview of CompanyZara is a Spanish clothing and accessories retailer based in Arteixio, Galicia. Zaraestablished in 1975 by Amanico and Rosalia Mera. Basically Zara is the popular brand inClothing sector that always been on the top position. They producing fascinating and uniquestyle of clothes and accessories specially for the women. In order to that, this is the most popularbrand across the world (Kanat, 2016). It holds more than 2220 stores in 88 countries. Zara hasalso consistently acted as a pioneer in fast fashion based in a highly responsive supply chain. Critically Evaluating trend in the international market in fashion market.Fashion and clothing trend is the highly dynamic in nature. People choices has beenfrequently changes in terms of fashion and clothing. However, this is the most competitive orchallenging task for the Clothing businesses to deal with sudden changes in the businessenvironment. New trends indicates new market, new technologies and the risk of consumerpreferences (Ten trends for the fashion industry to watch in 2019, 2019.). In present time themost trendy goals are given below :Caution ahead A potential turn in the economic cycle is promoting concern among industry executivesover prospects for 2019. This can help to discover the new opportunity and task that companyshould need to define in the following matter. Trade 2.0 Fashion industry is inherently sensitive and uncertain that shape cross border trade. Inrecent times, competitors and the legal regulations are now become more challenging for the1
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