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International Marketing Opportunities Report for Southern Peninsula Wines

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Added on  2019-09-23

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This report provides an overview of Southern Peninsula Wines, their capabilities, strategic goals, and the product they plan to enter into the Chinese market. It also discusses the global business environment, trade patterns, policies, and agreements, and environmental factors impacting the organization.

International Marketing Opportunities Report for Southern Peninsula Wines

   Added on 2019-09-23

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Running head: International Marketing Opportunities ReportINTERNATIONAL MARKETING OPPORTUNITIES REPORT
International Marketing Opportunities Report for Southern Peninsula Wines_1
International Marketing Opportunities Report2Table of ContentsAssessment 1: Report on ‘Southern Peninsula Wines’....................................................................31. Organisation Overview................................................................................................................3a. Vision of the organisation........................................................................................................3b. Strategic goals of the organisation...........................................................................................3c. Capabilities of the organisation................................................................................................3d. Product to consider for entering an international market.........................................................32. Global Business Environment.....................................................................................................4a. Overview of the current global business environment.............................................................4b. Market Trends and development..............................................................................................43. Trade Patterns Policies and Agreements.....................................................................................5a. Trade patterns and relevant agreement between Australia and China.....................................5b. Ease of entry and also trading for company.............................................................................64. Environmental Factors.................................................................................................................7a. Social, cultural, political and economic factors impacting the organisation............................7b. Technological and E-commerce factors...................................................................................8Reference list...................................................................................................................................9
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International Marketing Opportunities Report3Assessment 1: Report on ‘Southern Peninsula Wines’1. Organisation Overviewa. Vision of the organisationThe vision of Southern Peninsula Wines is to establish wine facility of high quality having boutique wine literally at a reasonable price. It also has the vision to establish customers of long-lasting nature as well as business relationships. b. Strategic goals of the organisationThe strategic goal of Southern Peninsula Wines was to create a very comfortable lifestyle for their families which further helps them in promoting their business in future with the help of their future generations. c. Capabilities of the organisationIn the first 10 years of starting the business, the Southern Peninsula Wines have been very successful. They have succeeded in establishing a higher reputation in the production of bottled wines in Australia. They have got several awards not only in Australia but also in several other countries like China as well as UK. They were awarded the “Best Sauvignon Blanc” both in International Wine & Spirits competitions held in Hong Kong as well as London. They have alsowon a silver medal in International wine challenge held at Shanghai for both their Shiraz and also Cabernet Sauvignon. d. Product to consider for entering an international marketSouthern Peninsula Wines wants to make an entry into China. Therefore, the main product that the organisation wants to make entry into the Chinese markets is boutique premium wines. The main aim behind this decision to make an entry into the Chinese market with this product is that Australian wines enjoy a good reputation in several parts of the world. In the case study, it is being seen that the organisation has gained a higher reputation in China through winning several awards. Therefore, planning to make an entry with this product will help to gain higher amount of profit. Several other varieties of wines that are being planned to export to China by the organisation include Shiraz, Cabernet Sauvignon and also Sauvignon Blanc.
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