Formulation Of A Systemic PEST Analysis

Running head: INTERNATIONAL MARKETING
International Marketing
Name of Student
Name of University
Author Note

INTERNATIONAL MARKETING1
Table of Contents
Introduction:...............................................................................................................................3
PESTEL Analysis:.....................................................................................................................4
Political:.................................................................................................................................4
Economic:..............................................................................................................................5
Social:.....................................................................................................................................6
Technological:........................................................................................................................6
Environmental:.......................................................................................................................7
Legal:......................................................................................................................................7
Targeting and Positioning:.........................................................................................................8
Conclusion:................................................................................................................................9
References:...............................................................................................................................10

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Introduction:
The importance of the efficient evaluation of the business environment is seen to be
notably high in the modern world of business and that is evident with the increasing urge of
majority of the companies in applying the strategic evaluation related tools. With a precise
look at the interest of the senior management of majority of the companies towards the
incorporation of the scientific management in the business operations of their companies, the
significance of the tools dedicated for the evaluation of the market condition is notably high.
According to Dälken (2014), the companies are observed to be inclined towards the usage of
the tools such as the Porter’s five forces, BCG Matrix, PESTEL analysis, SWOT analysis or
VRIO analysis for evaluating the scope of much required sustainability in the business
activities.
As per the esteemed opinion of Abrham et al. (2015), the importance of analysing the
macro and micro environmental factors for assessing the opportunities associated with the
business actions of the companies, has influenced majority of the modern companies in
applying the techniques such as the PESTEL or Porter’s five forces. According to Ho (2014),
the efficient understanding of the socio cultural condition of the business market is notably
important for the success of the senior management of the modern companies in formulating
their strategic objectives and operational activities and in such situation, the effectiveness of
the PESTEL analysis is pretty prominent. The usage of the PESTEL analysis enables the
companies in achieving the idea of the macro environmental factors of their respective
business markets. The study is focused in analysing the United States Tableware
manufacturing industry with the application of the PESTEL analysis for the entry of a Eminia
Tableware and it also delivers a brief elaboration on probable customer segment of the
company.

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PESTEL Analysis:
United States is the third largest country in terms of the population in the world and at
the same time, it is the fourth largest country in the world considering the aspect of the total
area. The nation is seen to have a steady economy in recent years. The nation is experiencing
a genuine increment in the business investment and along with that, the unemployment rate in
the nation is seen to decrease in a notable manner as well.
Political:
United States is seen to have a strong democratic structure in place and the practice of
the rule of law is pretty prominent with the fair and transparent elections. The political
strength of the nation is pretty significant and that is evident with the impact of it on the
global and national policymaking of the nation. Due to the significant political superiority,
the nation is recognized as one of the superpower of the world. Having said that, the country
is seen to face considerable amount of criticism due to their interventionist policies and that is
affecting their relations with the other nations. Considering the social security, the nation is
observed to be a peaceful state after the incident of 9/11, however, the nation is seen to be
affected by the cases of suicidal terrorism here and there and that affects the law and order in
the nation. However, two largest political parties of the nation, are seen to be reluctant in
providing any sort of significant pressure on the business operations of the company expected
to operate in the Tableware manufacturing industry of the nation. The strong connection of
the nation with various other trade organizations such as the World Trade Organizations or
OECD is seen to be significant for the success of the nation in managing the strong supply of
the raw materials used in the Tableware manufacturing industry (Wto.org, 2019).